Orsted - "Home"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

19182

Бренд: Orsted
Страна: Netherlands

Рекламодатель: Orsted Ltd

Заголовок	Home
Агентство	Wieden + Kennedy Amsterdam
Кампания	Home
Рекламодатель	Orsted Ltd
Бренд	Orsted
Дата первой трансляции/Публикации	2017 / 11
Бизнес сектор	Энергетические и водохозяйственные предприятия, коммунальные предприятия
философия	It really is possible to power the world entirely with green energy. That’s the message in ‘Home’, a new interactive film from Danish renewable energy company, Ørsted. The film transforms climate change from a global crisis to a personal experience by challenging any previous conceptions of what ‘home’ means to each of us. When reflecting on the significant effects of climate change, one usually thinks of it impacting someone and somewhere else. But 'Home' demonstrates how all the things we hold closest are threatened by global warming. No matter who you are or where you live. Created by Emmy Award-winning Director Ben Tricklebank in collaboration with Ørsted’s global creative partner Wieden+Kennedy Amsterdam, 'Home' produces a personalised film based on input from the user. Launched today, it serves as a stark reminder that our collective home is at risk and it’s time to change the way we treat it. Rather than ending on a note of crisis and hopelessness, like much contemporary climate-related communications, the film instead provides users with the uplifting message that we have a historical opportunity to shift from black to green energy, helping protect the planet from further damage due to climate change. On the homepage housing the film, users are invited to share their thoughts on what home means to them by answering three simple prompts. This leads to a personalised film based on those answers, one of thousands of possible versions. 'Home'’s powerful message - that we all need to take action against climate change - comes when it’s most needed. Currently, fossil fuels represent 81% of the world's energy consumption. This has caused the concentration of CO2 in the atmosphere to be at the highest levels ever measured. Ocean levels are rising and 2016 clocked in as the warmest year on record. Our home is in need of help. Ørsted has spent the past decade transforming from a black energy company to become the global leader in offshore wind. By deciding to stop using coal, selling its oil and gas production and building the world's largest offshore wind business, the company is today fully dedicated to green energy. During the last six years, it helped reduce the cost of offshore wind power by more than 60% and by 2023, it will have reduced its carbon emissions by 96% compared to 2006. Experience 'Home' now in ten languages* at http://loveyourhome.orsted.com/ *(Arabic, Danish, English, French, German, Hindi, Japanese, Mandarin, Russian and Spanish). The interactive film is part of the wider ‘Love Your Home’ campaign by the Danish green energy company, following an online brand film released on 2 October.
Тип медиа	Веб-фильм
Длина	15 seconds
Рынок	India, United Arab Emirates, China, Japan, Romania, Russia, Denmark, France, Germany, United Kingdom, Spain
MUSIC & SFX	Ambassadors
Senior Vice President	Jakob Askou Bøss
Corporate Strategy	Jakob Askou Bøss
Stakeholder Relations	Jakob Askou Bøss
Director	Filip Engel
Sustainability Public Affairs	Filip Engel
Branding Group Support	Filip Engel
Head of Corporate Branding Group Stakeholder Relations	Troels Bjørn Thorn
Lead Brand Consultant	Rikke Tolstrup
Campaign Research	Rikke Tolstrup
Dev. and Execution	Rikke Tolstrup
Group Support	Rikke Tolstrup
Lead Digital Brand Consultant	Laura Jul
Campaign Research	Laura Jul
Dev. and Execution	Laura Jul
Group Support	Laura Jul
Brand Consultant	Peter James Andrews
Campaign Research	Peter James Andrews
Dev. andExecution	Peter James Andrews
Group Support	Peter James Andrews
Managing Director	Blake Harrop
Исполнительный креативный директор	Eric Quennoy
Исполнительный креативный директор	Mark Bernath
Creative Director	Sean Condon
Creative Director	Joe Burrin
Арт-директор	Henrik Edelbring
Копирайтер	Toby Moore
Интерактивный дизайнер	Kevin Yaun
Head of Broadcast Production	Joe Togneri
Директор интерактивного производства	Kelsie Van Deman
Директор интерактивного производства	Monique Richards
Interactive Producer	Caitlin DeAngelis
Interactive Producer	Morgan Mendel
Interactive Producer	Annatruus Bakker
Planner	Stephane Missier
Communications Planner	Jocelyn Reist
Account Director	Eleanor Thodey
Account Director	Luke Purdy
Специалист по работе с заказчиками	Kristina Jorgensen
Специалист по работе с заказчиками	Margot Paquien
Менеджер проекта	Cory Chonko
Коммерческие дела	Kacey Kelly
Коммерческие дела	Michael Graves
PRODUCTION COMPANY	TOOL OF NORTH AMERICA
Director	Ben Tricklebank
Управляющий партнер	Dustin Callif
Управляющий партнер	Oliver Fuselier
EP	Joshua Evan Greenberg
Integrated	Joshua Evan Greenberg
EP	Adam Baskin
Innovation	Adam Baskin
Post Supervisor	Tracy Bunting
Producer	Dawn Rose
Live Action	Dawn Rose
Producer	Jean Chang
Innovation	Jean Chang
Producer	Shelli Jury
Post	Shelli Jury
Creative Director	Josh Jetson
Creative Director	Ben Priddy
Интерактивный дизайнер	Spencer Fink
AI Specialist	Sabri Sansoy
Developer	Nick Jones
EDITING COMPANY	SPOT WELDERS
Manging Director	David Glean
EP	Carolina Padilla
Producer	Jessica Davis
Редактор	Michael Heldman
Cutting Assistant	Robinson Eng
Composer	Robert Koch
MUSIC & SFX	MOPHONICS
EP	Colette Huemer
Звукооператор	Hansdale Hsu
Producer	Zoë de Regt
Owner	Rens Pluijm
Звукооператор	Rens Pluijm
POST PRODUCTION	SHIPPING and HANDLING
Managing Director	David Glean
EP	Scott Friske
Producer	Dustin LaForce
Художник огня	Anthony Petitti
Художник огня	James Buongiorno
POST PRODUCTION	Shed
Producer	Amy Refern
Колорист	Sam Ziaie
Продакшн Студия	Nickel Media
Основатель	Jason Nickel
Team Lead	Greg Webber