Eduardo Tavares
VP Creative Director, Craft & Design at Area 23
New York, United States
ЗаголовокScrolling Therapy (43s)
Агентство
Кампания Scrolling Therapy
Рекламодатель Eurofarma
Бренд Eurofarma
Дата первой трансляции/Публикации 2023 / 4
Бизнес сектор Здоровье и фармацевтические изделия
История The WHO (World Health Organization) estimates 8.5 million people worldwide are affected by Parkinson's disease. In addition to any medical treatment in place, patients need to undergo physical therapy to slow the progression of symptoms of the neurological disease.
философия The project team was dedicated to developing an innovative experimental digital tool that can help patients perform facial exercises through social media, controlling commands on the device's screen through gestures. Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions). Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions). Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions). Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions). Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions). Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions).
Проблема Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions).
Тип медиа Анализ ситуации
Длина
Chief Global Client Officer
Креативное агентство
Креативное агентство
Главный креативный директор
Главный креативный директор
Главный креативный директор
Creative Lead
Исполнительный креативный директор
Исполнительный креативный директор
Исполнительный креативный директор
Исполнительный креативный директор
Креативный директор группы
Креативный директор
Продакшн Студия
Копирайтер
Art Director
Послепроизводственный этап
EVP
Communications Strategy

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