| Заголовок | Enjoy Electric E-tech |
| Агентство | Publicis Conseil |
| Кампания | Enjoy Electric E-tech |
| Рекламодатель | Renault |
| Бренд | Renault |
| Дата первой трансляции/Публикации | 2023 / 2 |
| Бизнес сектор | Легковые автомобили |
| философия | Renault has been France's car manufacturer expert in electric vehicles for over a decade.With the growth of Renaulution in the past two years, the ecological transition has become more important than ever.The diamond brand strengthens its range of electric E-tech vehicles. Last year, the New Renault Megane E-Tech electric vehicle was commercialized and by early 2025, three new electric vehicles will complete this range: Scenic, Renault 5 and Renault 4. E-Tech technology is also used in utility vehicles, Kangoo and Master, to which Traffic will be added this year.Driving an electric car is indeed silence and a certain driving comfort, but it is also the pleasure to drive. This pleasure of driving an electric vehicle is what Publicis and Renault chose to highlight in the new E-Tech campaign by reminding their audience how much they've always enjoyed electric cars.Enjoy Electric E-tech.In this campaign, Publicis Conseil decided to call upon our very first automotive experience through an electric circuit.An incredible setting entirely handmade, from cars to buildings to trees, which gives the film a very realistic atmosphere with a grain supporting the walk down the memory lane of the countryside.The campaign presents the full range of 100% electric vehicles, from private vehicles to utilitarian ones, up to concept cars like the 4L or the R5, meeting all the needs of today’s and tomorrow’s customers.The film is supported by the legendary band Orchestral Manoeuvres in the Dark with the music Electricity.It will be on air in Latin America, Europe, and Asia. |
| Тип медиа | Телевидение |
| Длина | |
| Звуковая дорожка | Orchestral Manoeuvres in the Dark " Electricity " |
| Менеджер по рекламе | Arnaud Belloni |
| Менеджер по рекламе | Laurent Aliphat |
| Менеджер по рекламе | Hortense Isnard |
| Менеджер по рекламе | Jonathan Blondet |
| Президент | Agathe Bousquet |
| Creative Chairman | Marco Venturelli |
| Креативный директор | Marcelo Vergara |
| Арт-директор | Nicolas Denis |
| Продюсер агентства | Sophie Mégrous |
| Стратегический планировщик | Marion le Forsonney |
| Специалист по работе с заказчиками | Hugues Reboul |
| Специалист по работе с заказчиками | Emmanuelle Woehrel |
| Специалист по работе с заказчиками | Coralie Montersino |
| Специалист по работе с заказчиками | Charlotte Frangulian |
| Менеджер проекта | Laura Ceylan |
| Менеджер проекта | Manal Elimani |
| Продакшн Студия | Iconoclast Paris |
| Директор | WAFLA |
| Оператор-постановщик | Menno Mans |
| Сценограф | Jan Houllevigue |
| Продюсер | Jean Duhamel |
| Заместитель продюсера | Mélodie Buchris |
| Администратор производства | Dawson |
| Послепроизводственный этап | Poster |
| Music / Sound Design | Start-Rec Rmx |
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