Flipkart.com - "What's in trend and what's not "

MullenLowe Lintas Group

MullenLowe Lintas Group Ahmedabad, India

31721

Бренд: Flipkart.com
Страна: India

Рекламодатель: Flipkart

Заголовок	What's in trend and what's not
Агентство	MullenLowe Lintas Group
Кампания	Flipkart Fashion
Рекламодатель	Flipkart
Бренд	Flipkart.com
Дата первой трансляции/Публикации	2017 / 1
Бизнес сектор	Интернет розничной торговли, Интернет-магазин
философия	Online retailer Flipkart plays on fear of fashion faux pas in Lowe Lintas Bangalore campaign Creative agency Lowe Lintas Bangalore has tapped into consumers’ confusion over fashion in a campaign for online retailer Flipkart. A series of ads show children – playing adults roles – pondering what style and colour of clothes they should wear, before turning to Flipkart Fashion for help. The multi-platform campaign is designed to position the brand as a “one-stop solution” for “affordable trendy fashion”. Lowe Lintas Bangalore executive director, Rajesh Ramaswamy, said: “The confusion about ever changing trends and the fashion world in general is something that everyone experiences. And yet, we are all conscious about what we wear and also about all the judgement that will be passed by our peers in the case we get it wrong. “In the film, we have captured this very confusion and fear and provided a solution for it.” Flipkart said it had work to do to increase awareness of its fashion range after admitting consumers do not regard it as a platform for “trendy fashion”. “Being a market leader, it is our responsibility to grow penetration of fashion across all consumer segments and need states,” Flipkart commerce platform head of marketing, Shoumyan Biswas, said. “Also, fashion being a profitable segment with high growth, it is one of our top priorities.”
Тип медиа	Телевидение и кино
Длина	30 seconds
Креативный директор	Arun Iyer
Креативный директор	Rajesh Ramaswamy
Креативный директор	Ujjwal Kabra
Креативный директор	Indrasish Mukherjee
Креативный директор	Adarsh Atal
Специалист по работе с заказчиками	Hari Krishnan
Специалист по работе с заказчиками	Anand Narayan
Специалист по работе с заказчиками	Sushant Sadamate
Специалист по работе с заказчиками	Harish Shetty
Специалист по работе с заказчиками	Pooja Sharma
Продакшн Студия	Coconut Films
Директор	Nupur Guha
Директор	Tushar Raut