| Заголовок | The Warmest Greeting Card |
| Агентство | Havas Paris |
| Кампания | The Warmest Greeting Card |
| Рекламодатель | Weber |
| Бренд | Weber |
| Posted | Март 2014 |
| Бизнес сектор | Посуда, столовые приборы, кухонная утварь |
| История | Weber, the leader in barbecues Weber is the world’s leading manufacturer of barbecues, and is renowned for its famous lid and its distinctive accessories. For the past 60 years, the company has constantly developed innovative products to make barbecuing easier and more enjoyable. The challenge: how can we make barbecuing in winter more appealing? When the weather is fine, people love using their barbecues as a way of socializing and cooking simple food. But how can we get them to understand that, with Weber, they can cook all sorts of food all year round? The idea: the warmest greetings card in the world “Weber presents: the warmest greetings card in the world. To wish everyone a happy holiday season, we sent all our contacts a highly original mail shot: a greetings card engraved on a real fire-starter block. Once you’ve read your greeting, just light your block and fire up your imagination.” |
| Тип медиа | Прямой маркетинг |
| Исполнительный креативный директор | Christophe Coffre |
| Арт-директор | Joseph Chalhoub |
| Копирайтер | Guillaume Mars |
| Производство | Thierry Grouleaud |
Больше работы
СМОТРЕТЬ ВСЕBETC In One Thousand Letters
- БРЕНД:
- BETC
- АГЕНТСТВО:
- BETC Paris
Evénement Monaco
- БРЕНД:
- Alpine
- АГЕНТСТВО:
- Havas Paris
Alpine
- БРЕНД:
- Alpine
- АГЕНТСТВО:
- Havas Paris
L' Alpine A110 est de retour
- БРЕНД:
- Alpine
- АГЕНТСТВО:
- Havas Paris
CDV Weber
- БРЕНД:
- Weber
- АГЕНТСТВО:
- Havas Paris
The Warmest Greeting Card
- БРЕНД:
- Weber
- АГЕНТСТВО:
- Havas Paris
The Warmest Greeting Card
- БРЕНД:
- Weber
- АГЕНТСТВО:
- Havas Paris
The Warmest Greeting Card
- БРЕНД:
- Weber
- АГЕНТСТВО:
- Havas Paris