| Заголовок | What Matters Most |
| Агентство | Publicis Sapient |
| Кампания | What Matters Most |
| Рекламодатель | Webster Financial Corp. |
| Бренд | Webster Bank |
| Дата первой трансляции/Публикации | 2014 / 5 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | When customers are in line at Webster Bank, they’re rarely thinking about banking. They’re thinking about what really matters, like getting home to family. From this insight, the What Matters Most campaign was born. To bring Webster’s new brand platform to life, we asked customers what matters most – and promised to live up to it. We partnered with Harris Interactive Research Bureau to survey thousands of people in Webster’s footprint to learn what matters, in banking and in life. Then we created contextual, thought-provoking ads to showcase our survey findings across multiple channels. #WhatMattersMost was our hashtag across high engagement channels, where we revealed results in infographics and asked customers to weigh in. We generated awareness of our new positioning and tagline on billboards. And a :60 anthem television spot introduced the new Webster positioning focusing on customers and the meaning behind #whatmattersmost. |
| Тип медиа | Телевидение |
| Длина | |
| VP, Chief Creative Officer | Gary Koepke |
| VP, Executive Creative Director | Barry Fiske |
| Креативный директор | Pete Tschudy |
| Ассоциированный креативный директор | Kaitlin Strovink |
| Senior Art Director | Josh Bean |
| Арт-директор | Brandon Osmond |
| Senior Copywriter | Lynn Bossange |
| Senior Copywriter | Emily Morgan |
| Дизайнер | Meghan Armstrong |
| Group Account Director | Amy Snelling |
| Директор рабочей группы клиента | Francesca Sorrentino |
| Brand Strategist | Nicole Cestaro |
| Менеджер проекта | Eric Tabone |
| Менеджер проекта | Desiree Santos |
| Медиа директор | Jessica Smoller |
| Associate Media Director | Eiling Stopak |
| Продюсер | Cassandra Robertson-Reuter |
| Директор | Evan Dennis |
| Продакшн Студия | Greenpoint Pictures |
Больше работы
СМОТРЕТЬ ВСЕWhat Matters Most (Social)
- БРЕНД:
- Webster Bank
- АГЕНТСТВО:
- Publicis Sapient
What Matters Most (Website 3)
- БРЕНД:
- Webster Bank
- АГЕНТСТВО:
- Publicis Sapient
What Matters Most (Website 2)
- БРЕНД:
- Webster Bank
- АГЕНТСТВО:
- Publicis Sapient
What Matters Most (Website 1)
- БРЕНД:
- Webster Bank
- АГЕНТСТВО:
- Publicis Sapient
What Matters Most (Outdoor 3)
- БРЕНД:
- Webster Bank
- АГЕНТСТВО:
- Publicis Sapient
What Matters Most (Outdoor 2)
- БРЕНД:
- Webster Bank
- АГЕНТСТВО:
- Publicis Sapient
What Matters Most (Outdoor 1)
- БРЕНД:
- Webster Bank
- АГЕНТСТВО:
- Publicis Sapient
My Look 'Magic Mirror'
- БРЕНД:
- Lenscrafters
- АГЕНТСТВО:
- Publicis Sapient
How You See it
- БРЕНД:
- Lenscrafters
- АГЕНТСТВО:
- Publicis Sapient