Заголовок | Reality Xmas |
Brief | #RealityXmas, isa set of provocative Christmas cards. Crafted in the traditional style, they combined nativity scenes with real, editorial news images from 2016. Working with the Press Association and other library sources, images were chosen so that each card had its own unique story, re-imagining key nativity stories in contextually relevant ways. |
Агентство | McCann London |
Кампания | Xmas Card |
Рекламодатель | Doctors of the World |
Бренд | Doctors of the World |
Дата первой трансляции/Публикации | 2016 / 11 |
Бизнес сектор | Благотворительные организации, фонды, волонтеры |
История | These Christmas cards for international humanitarian medical charity Doctors of the World juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the Middle East. The images come from Press Association stories shot over the past year. A pack of four limited edition cards, each of a different design, can be purchased for £10 from Doctors of the World at its website: www.doctorsoftheworld.org.uk |
Тип медиа | Анализ ситуации |
Длина | |
Главный креативный директор | Rob Doubal |
Главный креативный директор | Laurence Thomson |
Креативный директор | Mike Oughton |
Копирайтер | Matt Searle |
Арт-директор | baba molviji |
Продакшн Студия | Craft / London |
Head of Integrated Production | Sergio Lopez |
Исполнительный продюсер | Sophie Chapman-Andrews |
Закупщик художественного оформления | Pam Oskam |
Арт-директор | Dan Howarth |
Печатная продукция | William Whitehead |
Делопроизводитель | Francois d'Espagnac |
Коммерческий директор | AJ Coyne |
Управление аккаунтом | Tom Baines |
Planner Director | Charlotte Walters |
Planner Director | Nick O'Quinn |
Редактор | Blake Dixon |
Продюсер агентства | Romina Contepomi |
Звукооператор | Christophe Gilbert |