Заголовок | Stop the Real Estate Madness (Video) |
Агентство | Venables Bell + Partners |
Кампания | Stop the Real Estate Madness |
Рекламодатель | Social Capital Hedosophia Holdings Corps II |
Бренд | Opendoor |
Дата первой трансляции/Публикации | 2023 / 4 |
История | Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The first new sign, launching today, April 3rd, commemorates the finals of the NCAA College Basketball Tournament, aka "March Madness," by literally raising the bar and the sign and turning it into a basketball hoop for the neighborhood kids. As a welcome alternative to the traditional real estate process, the brand encourages prospective sellers and buyers to "stop the real estate madness." |
Тип медиа | Digital |
Длина | |
VP of Marketing | David Corns |
Основатель | Paul Venables |
Председатель | Paul Venables |
Главный креативный директор | Will McGinness |
Креативный директор группы | Matt Keats |
Креативный директор группы | Matt Miller |
Арт-директор | Kim McDonald |
Head of Integrated Production | Hilary Coate |
Художественный продюсер | Michelle Wells |
Отдел искусств | Stephen Cross |
Отдел искусств | Colorbar / Laser Custom Design. |
Senior Director | Allie Cote |
Head of Content | Lauren West |
Marketing Lead | Tirza DiOro |
Продюсер | Ben Evangelista |
Director of Brand Management | Justin Pitcher |
Копирайтер | Cameron Hamlet |
Копирайтер | Annie Russo |
Директор группы бренда | Mackenzie John |
Videographer | Ian Albert |
Редактор | Michael Wolfe |