MEO - "Meo Christmas"

Dentsu Creative Lisbon, Portugal

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Бренд: MEO
Страна: Portugal

Рекламодатель: Altice

Заголовок	Meo Christmas
Агентство	Dentsu Creative
Кампания	Meo Christmas
Рекламодатель	Altice
Бренд	MEO
Дата первой трансляции/Публикации	2022 / 12
Бизнес сектор	Рекламные агентства
философия	A Christmas campaign with a universal cause. A cause that we all already feel in one way or another in our daily lives.The world has a communication problem. Thanks to technology, it has never been so easy to get in touch with other people. But still, we have never been so closed when it comes to our own opinions.Everything is offensive, everything is polarising. From racial issues to religion, from politics to football. There is no empathy for new ideasIn our film, two iconic movements serve as a satire on our society today. But Christmas is the perfect time to become more human. And if there is one quality that makes us human, it is the ability to open our hearts to other ways of thinking.With an arrangement based on the soundtrack composed over 100 years ago by Ukrainian composer Mykola Leontovych, MEO stands on the side of freedom of expression. A fundamental value of all of us.HO HO HO or NO NO NO. May our right to differences never make a difference.
Тип медиа	Digital
Длина	107 seconds
Главный исполнительный директор (CEO)	Tomas Froes
Главный креативный директор	Lourenço Thomaz
Исполнительный креативный директор	Ivo Purvis
Стратег	Patrick Stilwell
Арт-директор	João Mescas
Копирайтер	Diogo Stilwell
Директор рабочей группы клиента	Carla Vidal Marques
Account Management Team	Rita Morgado
Продюсер	Martim Lemos
Продакшн Студия	Banche Filmes
Директор	Pedro Varela