| Заголовок | Arthur Guinness Projects |
| Агентство | AMV BBDO |
| Кампания | Arthur Guinness Projects |
| Рекламодатель | Diageo |
| Бренд | Guinness |
| Дата первой трансляции/Публикации | 2013 / 8 |
| Бизнес сектор | Корпоративные коммуникации |
| История | The ads use the now familiar black and white Guinness look and were shot in various locations across Dublin including St. James’s Gate Brewery and Sandymount Beach. The spots feature a broad range of Arthur Guinness Projects applicants including a boxer, chef, fashion designer and circus performer, each one showcasing their talent to the best of their ability. |
| философия | Guinness and AMV BBDO launch a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness which aims to champion and celebrate the next generation of creative talent in Ireland. The Arthur Guinness Projects launched in June of this year, with the aim of finding extraordinary people with innovative and inspiring ideas and to encourage and support Ireland’s new breed of visionaries and entrepreneurs. Potential projects have been submitted via a website and voted on by the Irish public, with the most liked being shortlisted to a panel of industry experts, which includes band The Script and actor Chris O’Dowd. As well as offering mentoring and promotional support to the winning projects, Arthur Guinness Projects is investing €3 million in people and their projects across Ireland over the next three years, with up to 20 projects benefitting annually. |
| Тип медиа | Телевидение |
| Длина | |
| Аудио послепроизводственный этап | 750mph |
| Менеджер по рекламе | Stephen O’Kelly |
| Директор | Joanna Bailey |
| Креативный директор | Dave Buchanan |
| Планировщик счета | Rory Gallery |
| Специалист по работе с заказчиками | Jonny White |
| Продюсер агентства | Ally Mee |
| Медиа-агентство | Carat |
| Продакшн Студия | Russell Curran |
| Планировщик счета | Rory Gallery |
| Продюсер Продакшн Студии | Russ Russell |
| Послепроизводственный этап | The Mill London |