| Заголовок | Share your warmth (Board) |
| Агентство |
BBDO Russia Group
|
| Кампания |
Share your warmth
|
| Рекламодатель |
Zeus Foundation
|
| Бренд |
Zeus Foundation
|
| Posted | Сентябрь 2013 |
| Бизнес сектор | Права животных / Безопасность /Прием
|
| История | On a hot day at the Picnic Afisha festival hundreds of attendees suddenly felt freezing cold in their hands - they got our unique ice business cards! People were melting the ice shaped as cats and dogs, enthusiastically trying to reach what's frozen inside. When the ice completely melted in the hand remained the plastic card with Zeus Facebook link. |
| философия | While words are not touching people anymore, we turned to the tactile sensations. We made people physically experience how vital human’s warmth is for homeless animals. |
| Проблема | The new Zeus Foundation rescues homeless animals and everyday needs on-going support. Unfortunately, Muscovites are tired of hearing about social problems and reluctantly respond to calls for help. How in this situation can we attract people to Zeus Facebook page? |
| Результат | By gently freezing the hands of just a few hundred festival visitors, Zeus Foundation managed to engage the attention of more than 7,000 Facebook users. In just a few days ‘Talking about it’ stats rose by 150%! But the main success has been that hundreds of people caring about homeless animals have joined Zeus Foundation! |
| Тип медиа |
Анализ ситуации
|
| Менеджер по рекламе |
Linda Sabantseva
|
| Креативный директор |
Nikolay Megvelidze
|
| Руководитель креативной группы |
Yuri Mikhailov
|
| Арт-директор |
Michael Druzhinin
|
| Копирайтер |
Svetlana Popova
|
| Дизайнер |
Kirill Emelyanov
|
| Дизайнер |
Pavel Bragin
|
| Фотограф |
Ivan Otchik
|
| Фотограф |
Natalia Eliseeva
|
| Фотограф |
Boris Moskalenko
|
| Специалист по работе с заказчиками |
Maria Savelieva
|
| Digital Art Director |
Alexander Lubavin
|
| Планировщик счета |
Ekaterina Guvakova
|
| Digital Account Director |
Elina Yaroslavskaya
|
