Заголовок | Chair |
Brief | In 2019 Ikea Denmark were for the first ever not printing its famous catalogue and only letting it be viewable online. This message had to be conveyed in a campaign that also presented the new collection. |
Агентство | Accenture Song DK |
Кампания | The Missing Collection |
Рекламодатель | IKEA |
Бренд | IKEA |
Дата первой трансляции/Публикации | 2019 / 9 |
Бизнес сектор | Мебель для дома |
История | In 2019 IKEA Denmark was for the first time ever not printing their famous catalogue. This message had to be conveyed in the new campaign for the new furniture collection. |
Тип медиа | Плакат |
Креативный директор | Jabali Ravn |
Копирайтер | Kenneth Kaadtmann |
Исполнительный креативный директор | Simon Engstrøm |
Арт-директор | Anders Donde |
Директор рабочей группы клиента | Pernille Tramp |