Stefane Rosa
Group Account Director at DAVID
São Paulo, Brazil
ЗаголовокThe Menu Court
Агентство
Кампания The Menu Court
Рекламодатель Restaurant Brands International
Бренд Burger King
Дата первой трансляции/Публикации 2021 / 3
Бизнес сектор Продукты питания
История Having done some of the most famous gaming campaigns in recent years, such as the Stevenage Challenge or Burger Clan, Burger King® keeps looking for new ways to connect and reward the community. This time they have chosen NBA 2K21, the most popular basketball videogame in the world, and are letting people take a shot. Using the court editing tools available in the game, they created “The Menu Court”, a court customized to be like a Burger King® menu board, with the most popular products all over the floor. All that fans need to do is download it in MyLeague Mode (PS4) or MyNBA Mode (PS5), and score from one of the products, so they can get them for free in their next order. Do you want to get a free Big King® Sandwich? Step on it and shoot from the designated point. If you score, you win. Would you like a full menu with fries and soda? Well, that’s a more complicated one. You need to shoot and score from the middle of the court. And the same with the nuggets, fries and more. The harder the shot, the better the reward. And to redeem their prizes, gamers need to share the video on Twitter tagging Burger King and NBA2K with the hashtag #BKMenuCourt.
Тип медиа Интегрированные медиа / 360 Активация
Длина
Global Chief Creative Officer
Управляющий партнер
Главный операционный директор
Исполнительный креативный директор
Исполнительный креативный директор
Креативный директор
Копирайтер
Арт-директор
Директор рабочей группы клиента
Директор рабочей группы клиента
Руководитель группы по связям с рекламодателями
Стратегический планировщик
Продюсер Продакшн Студии
Продакшн Студия
Директор по маркетингу (CMO)
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Global CCO & Partner Pancho Cassis
Global COO Sylvia Panico
Executive Creative Director André Toledo, Saulo Rocha
Creative Director Fred Bosch
Copywriter Jaime Ludeña
Art Director Francesc Enrich
Group Account Director Lucila Mengide, Stefane Rosa
Account Supervisor Adriana Gonzalez
Strategic Mananger Patricia Urgoiti
Producer Sebastian Arce
Head of Social Alex Sánchez
Global PR Director Sandra Azedo
Production Company DeSeif
Global Chief Marketing Officer Fernando Machado
Global Brand Marketing Diego Suarez
CMO RBI Iberia Bianca Shen
Marketing Director Beatriz Faustino
Head of Brand Marketing Yvette Altet
Head of Digital Media & PR Borja Moya
Brand and Communication Manager María Lafuente

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