Leila Moussaoui
Art Director at TBD Advertising
San Francisco, United States
ЗаголовокA Message from the Future
Агентство
Кампания A Message from the Future
Рекламодатель Ad Council
Бренд Ad Council
Дата первой трансляции/Публикации
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
История According to the Ad Council, two out of three teens claim they've experienced bullying, yet most don't think they are part of the problem. While most anti-bullying campaigns focus on the negative impact which bullying can inflict, the Ad Council’s latest campaign encourages teens to consider the long-lasting impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive community.
The launch comes at the start of a new year and decade, an important time to reflect on how what we do today can impact someone’s tomorrow. More than previous generations, today’s teens feel personally responsible for creating the world they want to live in. Most teens want to do the right thing, but sometimes don’t realize how their actions, big and small can deeply affect others both positively and negatively.
In the creative, using an innovative technology technique, teens were aged up to show that our words and actions can impact someone’s day, year or life. Teens were surprised with a live message from their aged-up friend, thanking them for stepping in when they were experiencing bullying, driving home that our words and actions can have long-lasting effects on someone’s future. The creative features The Head and the Heart’s song “See You Through My Eyes,” provided by Warner Records.
Тип медиа Анализ ситуации
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