| Заголовок | Discount Time |
| Заголовок (оригинальный язык) | Tiempo de descuento |
| Brief | In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth. |
| Агентство |
Wunderman Buenos Aires
|
| Кампания |
Discount Time
|
| Рекламодатель |
Tuenti Móvil
|
| Бренд |
Tuenti
|
| Posted | Декабрь 2020 |
| Бизнес сектор | Персональная беспроводная связь
|
| История | In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth. |
| Тип медиа |
Анализ ситуации
|
| Regional Chief Creative Officer |
Daniel Minaker
|
| Regional Chief Creative Officer |
Sebastian Tarazaga
|
| Главный креативный директор |
Natalia Benincasa
|
| Главный исполнительный директор (CEO) |
Victoria Cole
|
| Креативный директор |
Matías Paglieri
|
| Креативный директор |
Gastón Durán
|
| Креативный директор |
Dario Ventura
|
| Копирайтер |
Lucas Frigerio
|
| Арт-директор |
Julián Amarillo
|
| Арт-директор |
Natalia Gómez Uyabán
|
| Creative Lead |
Paula Akel
|
| Продюсер агентства |
Maite Orlievsky
|
| Редактор |
Manuel Joltac
|
| Technology Director |
Mercedes Aizawa
|
| Технический руководитель |
Javier Corra
|
| Менеджер проекта |
Julián Leonetti
|
| Веб-разработчик |
Pablo Mendoza
|
| Веб-разработчик |
Julián Moreira
|
| Директор по обслуживанию клиентов |
Fabiana Antonelli
|
| Директор рабочей группы клиента |
Maria Jazhal
|
| Руководитель группы по связям с рекламодателями |
Daniela Savoini
|
| Помощник по настройке учётных записей |
Agustina Palacios
|
| Content Strategy |
Mayra Pereyra
|
| Менеджер по рекламе |
Rosario Fernández Saavedra
|
| Менеджер по рекламе |
Carolina Estévez
|