| Заголовок | For Whatever Life Throws |
| Агентство | MullenLowe Global |
| Кампания | For Whatever Life Throws |
| Рекламодатель | Unilever |
| Бренд | Persil |
| Дата первой трансляции/Публикации | 2013 / 7 |
| Бизнес сектор | Чистящие средства, мыло, моющие средства |
| Слоган | Dirt is good |
| История | The 50” portrays a bright eyed, freckled girl in a pristine white dress, walking confidently as stains are thrown at her from all sides. The visual spectacle aims to show that Mum has done her best to prepare her children for a world of uncertainty. SUMMARY: Unilever wanted to successfully launch a new formulation of Persil’s Small & Mighty in all new packaging. Small & Mighty offers better stain removal in an innovative, multifunctional bottle that includes a combined applicator and in-wash detergent holder. Tapping into mothers’ desires to put their children’s well-being first, Unilever wanted to get mums to sit up and notice their new product, but also reflect on whether they were doing everything possible to bring up emotionally resilient kids. Success involved driving trial and subsequent purchase of the product in order to achieve market share gains. The objective was to reverse market share declines in France, maintain momentum in the UK and deliver a stand-out campaign which engaged with consumers emotionally. The declining market share in France was reversed with a 6% sales increase delivering incremental sales of 1.9 million Euros. The campaign doubled the UK market share target with a 9% sales increase delivering sales of 3.3 million Euros. |
| Тип медиа | Телевидение |
| Длина | |
| Аудио послепроизводственный этап | Wave Studios |
| Агентство | MullenLowe UK |
| Менеджер по рекламе | Patricia Corsi |
| Менеджер по рекламе | Hajar Alafifi |
| Исполнительный креативный директор | Dave Henderson |
| Исполнительный креативный директор | Richard Denney |
| Арт-директор | Christopher Bowsher |
| Копирайтер | Frances Leach |
| Арт-директор | Steve Wioland |
| Копирайтер | Matt Woolner |
| Продюсер агентства | Trudy Waldron |
| Продюсер агентства | Jeremy Muthana |
| Продакшн Студия | Academy |
| Послепроизводственный этап | The Mill |
| Планировщик счета | Charlie Snow |
| Планировщик счета | Jeremy Muthana |
| Директор | Niall O'Brien |
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