| Заголовок | Rhino-Horn Toenails |
| Агентство | Ogilvy & Mather (Vietnam) Ltd. |
| Кампания | Rhino |
| Рекламодатель | WWF |
| Бренд | WWF Greater Mekong |
| Дата первой трансляции/Публикации | 2013 / 3 |
| Бизнес сектор | Окружающая среда и животные |
| Слоган | Rhino horn is made of exactly the same stuff as human toenails, still want some? |
| История | Demand for rhino horn in Vietnam contributes to poaching and rhino deaths in South Africa. This campaign aims to change attitudes by likening consumption of rhino horn to eating people's fingernails. Ads appeared on Facebook, in print, TV and outdoor with donated free media space, as well as being disseminated through the internal communication networks of corporations, NGOs and universities. Result:2.2m people reached on Facebook, over 43,000 likes on the first image released and the number of fans on the WWF Vietnam Facebook page increased from 1,000 to almost 17,000. |
| Тип медиа | Печать |
| Исполнительный креативный директор | Todd McCracken |
| Арт-директор | Richard Copping |
| Арт-директор | Huy Anh Le |
| Копирайтер | Juggi Ramakrishnan |
| Копирайтер | Martin Sutcliffe |
| Фотограф | Phongkraphan Dusit |
| Продюсер | Intrarach Chamlong |
| Ретушер | Kanakasai Chatchawarn |
| Ретушер | Huy Anh Le |
| Делопроизводитель | Mai Trang Cu |
| Директор рабочей группы клиента | Huyen Trang Tran |
| Group Account Director | Sani Ahmed |
Больше работы
СМОТРЕТЬ ВСЕRhino-Horn
- БРЕНД:
- WWF Greater Mekong
- АГЕНТСТВО:
- Ogilvy & Mather (Vietnam) Ltd.