Pedigree - "The Child Replacement Programme/Hard To Impress"

Colenso BBDO Auckland

Colenso BBDO Auckland Auckland, New Zealand

Премии

30521

Это объявление является частью "ACT Responsible Collection"

Бренд: Pedigree
Страна: New Zealand

Рекламодатель: Mars, Inc.

Заголовок	The Child Replacement Programme/Hard To Impress
Агентство	Colenso BBDO Auckland
Кампания	The Child Replacement Programme
Рекламодатель	Mars, Inc.
Бренд	Pedigree
Posted	Октябрь 2021
История	Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog. The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog. The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog.
Тип медиа	Телевидение
Длина	123 seconds
Директор	Adam Gunser
Директор по маркетингу	Oliver Downs
Менеджер по маркетингу	Cormac van den Hoofdakker
Бренд-менеджер	Maria Parsons (Granados)
Продакшн Студия	Exit Films
Звукорежиссер	Franklin Road
Медиа-агентство	Starcom NZ
Исполнительный креативный директор	Steve Cochrane
Creative Chairman	Nick Worthington
Арт-директор	Andre Sallowicz
Копирайтер	Simon Vicars
Продюсер Продакшн Студии	Declan Cahill
Коммерческий директор	Abbi Barker
Планировщик счета	Ed Gunn
Директор вещания	Jen Storey
Фотограф	Will Bailey
Специалист по работе с заказчиками	Alice Sopwith
Group Business Director	Ahmad Salim