| Заголовок | Migration |
| Brief | To convey the incredible level of detail enabled by Sony's Alpha 7 camera, Framstore's VFX artists travelled to South Africa with director Dan DiFelice to track down the elusive black wildebeest. Framestore’s heritage in creature design allowed a hero wildebeest to populate an entire herd. It also gave the director maximum flexibility to compose the piece’s sequence of "impossible" shots. Other work included matte paintings, enhancing and replacing skies, and adding layer upon layer of dust and debris around the creatures. |
| Агентство |
DDB Berlin
|
| Кампания |
Migration
|
| Рекламодатель |
Sony Corporation of America
|
| Бренд |
Sony Alpha 7
|
| Posted | Ноябрь 2018 |
| Бизнес сектор | Камеры и видеокамеры
|
| История | Framestore’s artists know all too well the photographer’s plight to capture ‘the impossible shot’. Working with Sony to promote the Alpha 7 camera, VFX artists from the studio’s Advertising division took to South Africa with director Dan DiFelice and his crew to track down the elusive black wildebeest - the subject of a cinematic new campaign.Framestore’s heritage in creature design came into play, with artists working to create a comprehensive hero wildebeest performance, which would be used and adapted to populate an entire herd. Knowing that a sequence of impossible shots would play in super-slow motion, the animation was re-calibrated from 25 to 4000fps before creature dynamics, lighting and rendering were applied, and composited into Phantom footage. Designed to reflect the incredible level of detail captured by the Alpha 7 on show, this hero wildebeest performance allowed director Dan maximum flexibility to compose each scene for the piece’s sequence of ‘impossible’ shots.Framestore’s artists also provided significant work to the film’s environments, channeling the atmosphere of South Africa’s landscapes into the visuals. Work included matte paintings to extend the footage where needed; enhancing and replacing skies; and adding layer upon layer of subtle dust and debris detail around the creatures, to amplify the overall drama. |
| Тип медиа |
Телевидение и кино
|
| Спецэффекты / видеоэффекты |
Framestore
|
| Креативный директор |
Gabriel Mattar
|
| Исполнительный продюсер |
Michael Duttenhöfer
|
| Оператор-постановщик |
Khalid Mohtaseb
|
| Продакшн Студия |
Tony Petersen Film GmbH
|
| Директор |
Dan DiFelice
|
| Продюсер Продакшн Студии |
Simona Daniel
|
| Продюсер агентства |
Jens Mecking
|
| Редактор |
Christian Zimmerman
|
| Звук |
Luke Atencio
|
| Music Mix |
Luke Atencio
|
| Художник по видеоэффектам |
Simon Bourne
|
| Креативный директор |
Ben Cronin
|
| Спецэффекты / видеоэффекты |
Grant Walker
|
| Спецэффекты / видеоэффекты |
Leonardo Costa
|
| Спецэффекты / видеоэффекты |
Ahmed Gharraph
|
| Продюсер видеоэффектов |
Christopher Gray
|
| CGI Rigging |
Andrew Butler
|