| Заголовок | #KindnessIsCashless |
| Brief | Indians love paying by cash. But when demonetization made loose change a rarity, many older people felt adrift. This ad captures the moment by following a professor as he struggles through a day without change. Finally, one his students, who's always seemed a bit of a tearaway, helps him out by encouraging him to pay with cashless debit card. #KindnessIsCashless was the campaign hashtag. |
| Агентство |
BBDO India
|
| Кампания |
#KindnessIsCashless
|
| Рекламодатель |
Visa International
|
| Бренд |
Visa
|
| Posted | Ноябрь 2017 |
| Бизнес сектор | Кредитные карты
|
| История | Visa's business is dependent on getting more people to use their cards (in India, their debit cards specifically) for their everyday transactions. But Indians love cash. As a result people know and use their Visa debit cards only as ATM cash withdrawal cards.On 8th November 2016, the Government of India announced the ban of all ?500 and ?1000 bank notes (86% of the cash in circulation) to crack down on corruption and black money. There was chaos all around with a sudden shortage in cash with millions of Indians lining up in front of banks and ATMs to get the new currency notes.In this context, our brief was to empower cash loving Indians with the knowledge and know-how on how to make cashless transactions with their debit cards to alleviate the pains of demonetisation and promote the habit of using their debit card for everyday transactions. |
| Креативный директор |
Balakrishna Gajelli
|
| Копирайтер |
Yash Modi
|
| Копирайтер |
Yash Rege
|
| Арт-директор |
VijayKumar Vasala
|
| Арт-директор |
Pintu Bisoyi
|
| Арт-директор |
Samiya Dalwai
|
| Арт-директор |
Mahendra Rajput
|
| Фото / Иллюстрации |
Devenra Sawant
|
| Продакшн Студия |
Red Ice Films
|
| Директор |
Shimit Amin
|
| Продюсер Продакшн Студии |
Gary Grewal
|
| Графический дизайнер |
Shankar Yelugu
|
| Графический дизайнер |
Rajeev Mohite
|
| Главный креативный директор |
Josy Paul
|
| Исполнительный креативный директор |
Hemant Shringy
|
| Исполнительный креативный директор |
Sandeep Sawant
|
| Администратор планирования |
Rajat Mendhi
|
| Директор рабочей группы клиента |
Manisha Sain
|
| Директор рабочей группы клиента |
Shrutika Sinha
|
| Делопроизводитель |
Shonali Hazari
|
| Photographers Agency |
Devenra Sawant
|