Aktion Deutschland Hilft - "Once in a hundred years - Passau"

Heye GmbH Munich, Germany

3644

Заголовок	Once in a hundred years - Passau
Агентство	Heye GmbH
Кампания	Once in a hundred years
Рекламодатель	Aktion Deutschland Hilft
Бренд	Aktion Deutschland Hilft
Дата первой трансляции/Публикации	2013 / 6
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
Слоган	Unforgettable moments in the three river city. The water is gone, but the damages remain.
История	In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods.
Тип медиа	На открытом воздухе / вне дома
Креативный директор	Željko Pezely
Арт-директор	Marie-Astrid Nett
Арт-директор	Katharina Hanglberger
Копирайтер	Tobias Schwarz
Копирайтер	Niklas Prusseit
Фотограф	Getty Images