| Заголовок | Shaped Like Mom |
| Агентство | B-Reel |
| Кампания | Born For Now |
| Рекламодатель | Emulait |
| Бренд | Emulait |
| Posted | Ноябрь 2023 |
| Бизнес сектор | Медицинское оборудование |
| История | Parent-first baby brand startup Emulait is introducing its flagship product to the European market, the world’s first biomimetic baby bottle, with a global social media campaign called “Born for now”. The creative campaign was devised by creative agency B-Reel with the aim of giving parents a sense of freedom and confidence when it comes to the experience of feeding their babies, and to encourage everyone to get involved, including mums, dads, partners, grandparents, co-parents, aunts, uncles and siblings. At its heart are two films shot in cinematic style, highlighting the ways that Emulait’s innovative design replicates a mother’s breast. It’s a bottle designed by nature and backed by science. From shape, colour, elasticity and texture, every single detail has been carefully researched, engineered and crafted to make feeding feel as natural as possible. |
| Тип медиа | Социальные медиа |
| Главный креативный директор | Zack McDonald |
| Директор по дизайну | Gustav Stockman |
| Designer | Sofi Faxling |
| Client Director | Oscar Erlandsson |
| Client Director | David Newsome |
| Стратег | Line Jess |
| Продакшн Студия | Wei Wei |
| Исполнительный креативный директор | Petra Seiler Albrektson |
| Интерактивный дизайн | Andreas Godwin |
| Креативная команда | Anna Zetterlund |
| Креативная команда | Sofie Edman |
| Director of Production Operations | Rebekah Cabré |
| Стратег | Andrea Dahlbäck |
| Стратег | Juviann Cuevas |
| Фотограф | Jessica Sidenros |
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