| Заголовок | 56 Parts. Best as One (C2) |
| Агентство | Deutsch NY |
| Кампания | 56 Parts. Best as One |
| Рекламодатель | Jägermeister |
| Бренд | Jägermeister |
| Дата первой трансляции/Публикации | 2015 / 3 |
| Бизнес сектор | Алкогольные напитки |
| История | Jägermeister, the legendary German liqueur imported by Sidney Frank Importing Company, Inc.,announced today the launch of their nationwide “56 Parts. Best as One”campaign.Eager to display a side rarely seen, Jägermeister has tappedNY-basedadAgency Deutsch to create a campaign that focuses on Jägermeister’s richheritage, 56 premium ingredients sourced from all over the world and thebrand’s complex production process in a unique and unexpected way. The favoriteshot of millions and iconic brand is inviting consumers to explore more thanthe mystery and lure that typically surrounds Jägermeister. |
| философия | Jägermeister and Deutsch NY engaged with three illustrators with the same level of passionfor craft. Artists Olivia Knapp, Yeahhh! Studios and DKNG Studios created three unique woodenworks-of-art stemming from the brands three pillars – heritage, ingredients andprocess – forming the base for the campaign. Each art piece is meticulously constructed from 56 separate, intricately cut,carved, etched, sanded, lacquered, varnished and painted wooden parts —fashioned together like a puzzle. Together, they tell a story aboutJägermeister’s heritage, ingredients and process. The final pieces of artwork was then photographed for use in the campaign(out-of-home, painted wallscapes, rich media, print, mobile and social media) –They weighed up to 250 lbs. and measured upwards of 60”x46.” Made from 56 harmoniously balanced roots, fruits, herbs and spices, sourced from allover the world, Jägermeister is one of the most well-fashioned drinks outthere. The 80-year-old recipe is kept under lock and key in Germany, where onlytwo people have a key. Launching nationwide the “56 Parts. Best as One” campaign is as well-crafted as theingredients inside the bottle. Campaign Executions: Heritage, Ingredients and Process Heritage: Speaks to Jägermeister’s 80-year history, the legend of St. Hubertus and theimportance of the stag. This was shown through an initial hand-rendered,pen-and-ink illustration, created by Yeahhh! Studios. Ingredients: There are 56. Most are known. Some are not. The ingredients are sourced fromall over the world. Olivia Knapp, with her extremely old-school “dot andlozenge” technique, originally used by 16th century masters, illustrated theart piece. This piece took four weeks to complete. Process: The oak barrels, maceration, aging and distillation process.DKNG used acombination of techniques when creating their illustrations, including fineart, graphic design and typography. |
| Тип медиа | Печать |
| Продюсер | Joe Pernice |
| Director of Integrated Production | Joe Calabrese |
| Интерактивный дизайнер | Alex Miller |
| Director of Digital Production | Suzanne Molinaro |
| Design & Typography | Juan Carlos Pagan |
| Design & Typography | Brian Gartside |
| Интерактивный дизайн | John McLaughlin |
| Interactive Design Director | Aliza Adam |
| Experience Design | Anna Farrell |
| Продюсер цифрового формата | Katie Miller |
| Закупщик художественного оформления | Ali Asplund |
| Director of Creative Operations | John Bongiovanni |
| Senior Studio Artist | Tom Eberhart |
| Retouching | James Cullinane |
| Продюсер цифрового формата | Josh Deitel |
| Digital Developer | Patrick Batey |
| Senior Motion Designer | Matthew Severin |
| Интерактивный дизайн | Aaron Epstein |
| Оператор-постановщик | Owen Levelle |
| Продюсер печати | Melissa Betancur |
| Редактор | Chris Pensiero |
| Редактор | Bryan Reisberg |
| Asstant Editor | Drew Bolton |
| Senior Project Manager | Marea Grossman |
| Продакшн Студия | Remote Control Productions NY |
| Фотограф | Adam Coleman (BTS) |
| Фотограф | Andrew Myers |
| Photo Assistant | Landon Speers |
| Photo Assistant | Scott Burry |
| Digital Tech | Adrien Potier |
| Fabrication Company | Bednark Studios Brooklyn NY |
| Художник | Yeaaah! Studio |
| Художник | DKNG Studios |
| Художник | Olivia Knapp |
| EVP, Group Account Director | Talia Handler |
| Директор рабочей группы клиента | Kristen Rincavage |
| Директор рабочей группы клиента | Michelle Ziff |
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