PetRescue - "PetMe"

DDB Sydney

DDB Sydney Ultimo, Australia

3333

Заголовок	PetMe
Агентство	DDB Sydney
Кампания	A dog obsessed AI
Рекламодатель	PetRescue
Бренд	PetRescue
Дата первой трансляции/Публикации	2019 / 2
Бизнес сектор	Благотворительные организации, фонды, волонтеры
История	People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love.
Тип медиа	Digital
Длина	83 seconds
Главный креативный директор	Ben Welsh
Исполнительный креативный директор	Tara Ford
Креативный директор	David Joubert
Арт-директор	Alex Newman
Копирайтер	Guilherme Machado
Творческий технолог	Patrick Schroen
Производство аудиофонограмм	Nylon Studios