| Заголовок | German Pop Hit |
| Brief | Radio a campaign created we with three spots. Sorry, we meant: we created a radio campaign with three different spots. To appeal to music, tv, and movie fans, we wrote scripts for three popular genres (action film, soap opera, German pop) and jumbled up their words. Creating spots as messy as any attempt to set up furniture by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the IKEA assembly service put them back in the right order. |
| Агентство |
Grabarz & Partner
|
| Кампания |
Furniture Assembly. The radio campaign for Ikea.
|
| Рекламодатель |
IKEA
|
| Бренд |
IKEA
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | Бытовая техника, мебель и садоводство
|
| История | Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service. |
| Тип медиа |
Радио
|
| Главный креативный директор |
Ralf Heuel
|
| Креативный директор |
Roman Jonsson
|
| Концепция |
Roman Jonsson
|
| Креативный директор |
Julijus Rebic
|
| Концепция |
Julijus Rebic
|
| Специалист по работе с заказчиками |
Dominique Bremer
|
| Звукозаписывающая студия |
Studio Funk GmbH Co KG
|
| Звукооператор |
Torsten Hennings
|
| Кастинг |
Carsten Berlin
|
| Директор |
Torsten Hennings
|
| Директор |
Roman Jonsson
|
| Продюсер агентства |
Judith Uhrlau
|
| PR Communication Manager |
Tobias Vogler
|
| Менеджер по маркетингу |
Nica Söderlund
|
| Музыка |
kids in a candy store
|
| Композитор |
Tobias Burger
|
| Композитор |
Julian Prießen
|
| Narrator |
Jonas Bergström
|
| Narrator |
Caroline Kiesewetter
|
| Narrator |
Andreas Torwesten
|