| Заголовок | Pornohraphy |
| Brief | To help our message hit home, we brought online issues to parent's doorsteps – literally. In this case, scantily clad porn stars Sue and Derek come knocking. While flustered at first, importantly the parent then handles it like a boss, demonstrating the key advice to parents - stay calm, because ‘you've got this’. The ad makes key points based on research, such as ease of access to pornography, and importance of consent. We close on a concise statistic which brings home the widespread prevalence of the issue at hand, as well as a call to action to drive traffic to the New Zealand Government’s online resources to help support these often difficult conversations that follow.Humour and the accessible tone of the ad play a crucial role in sparking conversations between parents and young people across the nation, on a topic often seen as taboo or too awkward to discuss. |
| Агентство | Motion Sickness |
| Кампания | Keep It Real Online |
| Рекламодатель | New Zealand Government |
| Бренд | New Zealand Government |
| Posted | Ноябрь 2020 |
| Бизнес сектор | Правительство и другие органы |
| История | A public awareness campaign for the Government that reduces harm in children and young people spending more time online due to the COVID-19 lockdown. Keep it real online, a campaign that uses humour to show parents and caregivers how to have a chat with young ones about the dangers of the online world. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Креативный директор | Sam Stuchbury |
| Ассоциированный креативный директор | Jordan Stent |
| Копирайтер | Alex McManus |
| Арт-директор | Anna Maxwell |
| Продюсер Продакшн Студии | Joseph McAlpine |
| Линейный продюсер | Emma Orchard |
| Оператор-постановщик | Marty Williams |
| Графический дизайнер | Su-Chin Chow |
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