| Заголовок | Ramen |
| Агентство |
J. Walter Thompson London
|
| Кампания |
Record Store Day 2016
|
| Рекламодатель |
Record Store Day
|
| Бренд |
Record Store Day
|
| Дата первой трансляции/Публикации |
2016 / 4
|
| Бизнес сектор | Выставки, события и фестивали
|
| История | Each poster features a visual related to a popular business found in Soho, with a vinyl twist. Stores can select the poster most relevant to them, write their name on it to show they support the day’s events and stick them up to tell their customers where Soho's record stores are |
| философия | Basically, we figured the most helpful thing we could do was let everyone in the area know that the 16th April was Record Store Day.The problem was how to do this without traditional paid for media?The answer was to enlist the local community.Create posters that could be put in the windows of all the shops in central London, but give the participating stores some ownership, to make them active supporters. ” |
| Тип медиа |
Плакат
|
| Креативный директор |
Dave Dye
|
| Креативная команда |
Senan Lee
|
| Креативная команда |
Pansy Aung
|
| Креативный продюсер |
Ian Hughes
|
| Креативный продюсер |
Kate Duncan
|
| Иллюстратор |
Jordon Cheung
|
| Иллюстратор |
Toby Leigh
|
| Иллюстратор |
Paul Bower
|
| Иллюстратор |
Dave Anderson
|
| Иллюстратор |
Mario Wagner
|
| Иллюстратор |
Chris Gilvan Cartwright
|
