| Заголовок | Don't Go From A To Boring |
| Агентство | Publicis Sapient |
| Кампания | From A to X |
| Рекламодатель | Fiat |
| Бренд | Fiat 500X |
| Дата первой трансляции/Публикации | 2014 / 11 |
| Бизнес сектор | Легковые автомобили |
| История | In 2014, FIAT introduced the 2016 FIAT 500X, a crossover that combines classic FIAT style with a larger body, greater performance and AWD capabilities. To launch the crossover, we developed “From A to X”, a campaign based on the insight that life is full of the unexpected, and to make the most of it, you need a vehicle that’s ready for anything. The flexible campaign provided an overarching theme that accommodated executions from FIAT’s agency partners worldwide and tied them together in one cohesive experience. For the campaign, we developed billboards that demonstrated the 500X effortlessly navigating the twists of a surreal highway—a testament to it’s style, capability and spirit. The billboards appeared outside the L.A. Auto Show during the 500X reveal, targeting automotive press and millions of L.A. residents. The creative generated significant buzz around the show, and continued promoting the 500X weeks after its reveal. |
| Тип медиа | На открытом воздухе / вне дома |
| Креативный директор | David Charles |
| Senior Manager, Program Management | Juan Serrano |
| Ассоциированный креативный директор | Jeff Beberman |
| Креативный директор | Boris Stojanovic |
| Директор по обслуживанию клиентов | Alan Clisch |
| Senior Interactive Developer | Rafael Jimenez |
| Ассоциированный креативный директор | Paul Amelchenko |
| Ассоциированный креативный директор | Evan Oremland |
| North America COO | Gary Koepke |
| Дизайнер | Pamela Roca |
| Арт-директор | Stacey Fredrickson |
| Senior Associate Producer | Christine Cafiero |
| Manager Interactive Developer | Marlon Munoz |
| Дизайнер | Daniel Gonzales |
| Дизайнер | Sergio Gomez |
| Interactive Program Management | Jacinta Yong |
Больше работы
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- АГЕНТСТВО:
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Boneless skinless chicken breast
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The Extraordinary Life and Times of Strawberry
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- АГЕНТСТВО:
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- БРЕНД:
- ADT
- АГЕНТСТВО:
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- БРЕНД:
- ADT
- АГЕНТСТВО:
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The Island Immersion Room
- БРЕНД:
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- АГЕНТСТВО:
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Don't Go From A to Boring
- БРЕНД:
- Fiat 500X
- АГЕНТСТВО:
- Publicis Sapient