Square - "Designer "

72andSunny

72andSunny Amsterdam, Netherlands

2289

Бренд: Square
Страна: Netherlands

Рекламодатель: Square, Inc.

Заголовок	Designer
Агентство	72andSunny
Кампания	C’est Carré Avec Square
Рекламодатель	Square, Inc.
Бренд	Square
Дата первой трансляции/Публикации	2022 / 5
Бизнес сектор	IT-решения и профессиональные сети
философия	The tech company Square in partnership with 72andSunnyAmsterdam have created a campaign to drive awareness of the Square brand and the strength of its ecosystem of connected business tools in France. At the heart of the new campaign, which was conceived to demonstrate how different elements of the Square ecosystem seamlessly connect together, are two 30-second films which feature a striking film technique to playfully represent how Square can help ties together of all sides of your business. One film features a retail business, the other an interior design business. In both, the workspace of each business owner was recreated in a giant, rotating cube with every prop and piece of set dressing designed to be able to turn 360 degrees. The store owner and designer were filmed trying to work in their room as the giant cube was turned. Using a specially-built rotating gimbal, filming took place at Bulgaria’s Nuboyana Studios, Sofia over ten days. The films were directed by New York-based director Matvey Fiks, whose music videos and commercials projects include work for brands including Gucci, Versace, Genesis, Zara, Under Armour and Instagram. Music was specially composed by Guillaume Ferran, whose credits include TV series ‘Chronicles of the Sun’. The creative idea is that Square’s ecosystem takes care of all sides of its customers’ business – a promise conveyed by use of the common French expression ‘c’est carre’. The French word ‘carre’ means ‘square’ in English, the phrase is widely used to describe when something is all going well—where everything is under control—when all sides are taken care of, ‘c’est carre’. A series of six-second product films to highlight Square’s ecosystem of connected business tools was also produced. Executions span digital, print, social, DOOH and OOH. They also include a special placement at Paris metro station St Lazare which is comprised of a big wall execution, a panoramic OOH, and three digital animated screens. 72andSunnyAmsterdam is partnering with Square as it rolls out across Europe, creating campaigns across multiple markets.
Тип медиа	Digital
Длина	15 seconds
Рынок	United States, France, United Kingdom, Bulgaria
Аудио послепроизводственный этап	Wave Studios
Исполнительный креативный директор	Mikey Farr
Креативный директор	Kyla Elliott
Senior Designer	Masaya Kochi
Дизайнер	Rossj Platt
Senior Copywriter	Gilles Suprin
Executive Strategy Director	Ben Armistead
Стратегический директор	Rosalie Tan
Comms Strategist	Kelsey Bozanich
Директор группы бренда	Chelsea Lamond
Бренд-менеджер	Luca Andreose
Координатор бренда	Liza Alexhauser
Исполнительный продюсер	Eline Bakker
Продюсер	Janene Fitzgerald
Продюсер	Luke Judlin
Junior Producer	Marie Henaff
Продюсер печати	Annelise McKendry
Junior Print Producer	Harmony Boda
Коммерческие дела	Jo Woodford
Global Head of Marketing & Communications	Lauren Weinberg
Head of International Marketing	Mike Zeman
Head of Marketing	Stephen Smythe
Brand Planning	Marshall Kingston
Senior Creative	Steven Lin
Senior Creative	Said Fayad
Integrated Project Manager	Brian Gagliardi
Integrated Project Manager	Philip Tavares
Продакшн Студия	Birth Productions
Директор	Matvey Fiks
Оператор-постановщик	Menno Mans
Исполнительный продюсер	Hugo Nathan-Legrand
Линейный продюсер	Jon Mealing
Продюсер	Iman Delimi
Координатор производства	Jessica Leopold
Производственная сервисная компания	B2Y Productions
Послепроизводственный этап	Face North VFX
VFX Lead	Angus Wilson
Flame Assistant	Inti Martinez
Покраска	company 3
Продюсер по цвету	Chris Anthony
Редакционная компания	The Quarry
Редактор	James Rose
Заместитель редактора	Christina Hill
Редакционный продюсер	Ruth Minkley
Звукооператор	Alex Nicholls-Lee
Звукооператор	Archie Presley
Звукорежиссер	Michael Hoogdorp
Музыка	Grand Musique Management
Композитор	Guillaume Ferran