eBay - "Buffered"

McCann London

McCann London London, United Kingdom

2935

Бренд: eBay
Страна: United Kingdom

Рекламодатель: eBay

Заголовок	Buffered
Агентство	McCann London
Кампания	Mechanic Mindset
Рекламодатель	eBay
Бренд	eBay
Дата первой трансляции/Публикации	2022 / 5
Бизнес сектор	Интернет аукцион
философия	It started with a quick jump-start on your drive. Then you fitted your own roof box. Next thing you know, you’re drilling holes in your choux buns with the precision of an F1 engineer. That’s the Mechanic Mindset. eBay is bringing a fresh voice to their car parts and accessories offering with a new campaign from McCann London. The campaign follows three characters, Sam, Seb, and Toby, as they turn everyday scenarios into an opportunity to showcase their mechanic prowess. eBay believes there’s a better way to look after your car. Whether you’re a first-time car owner or a veteran motorhead, you can fix, upgrade, and maintain your vehicle for less with eBay. In the 30” hero VOD and four 15” YouTube ads, we pull the shutters up on three home mechanics with an empowered mindset, using mechanic’s tools to perform everyday tasks: jacking up the sofa to find the remote, buffering bright red welly boots and whacking big rims on a buggy. The work was directed by Josh Cohen and produced and edited at Craft London. The creative was written and art directed by Richard Morgan and Christopher McKee and produced by Chloe Brown.
Тип медиа	Социальные медиа
Длина	15 seconds
Директор по маркетингу (CMO)	Eve Williams
Менеджер по рекламе	Alex Allcott
Менеджер по рекламе	Ellis Hourshid
Менеджер по рекламе	Shannon Macleod
Главный креативный директор	Laurence Thomson
Главный креативный директор	Rob Doubal
Директор по стратегии	Theo Izzard-Brown
Креативный директор	Rob Webster
Креативный директор	Alexei Berwitz
Senior Creative	Richard Morgan
Senior Creative	Christopher Mckee
Global Business Lead	Sailesh Jani
Управляющий партнер	Anna Crabtree
Коммерческий директор	Oscar Flintoft
Директор рабочей группы клиента	Charlie Pullan
Стратегический директор	JJ Bender
Стратегический директор	Natalie Lau
Руководитель проекта	Nicole Robinson-Spaude
Руководитель проекта	Hannah Graff
Менеджер проекта	Jessica Dee
Account Associate	Sasha Semple
Head of Design	Lisa Carrana
Дизайнер	Harley-Jo Avery
Дизайнер	Matt Manlove
Медиа-агентство	MediaCom
Продакшн Студия	Craft London
Head of Integrated Production	Sophie Chapman-Andrews
Исполнительный продюсер	Alec Christie
Senior Producer	Rebecca Wilford
Продюсер	Chloe Brown
Помощник производства	Sonia Amini
Implementation Director	Sandra Perrier-Faucher
Implementation Manager	Barbara Puddu
Senior Print Producer	Liam White
Интегрированный продюсер	Mandeep Kalsi
Ретушер	Rupert King
Ретушер	Bill Greenwood
Artworker	Andy Lupton
Creative Researcher	Carly Lindon-Forrester
Оператор-постановщик	Pieter Snyman
Директор	Josh Cohen
Управляющий производством	Jo Fogarty
Помощник директора	Chris Malin
Арт-директор	Elizabeth El-Kadhi
Кастинг	Garrett Casting
Редактор	Matt Dollings
Редактор	Sabina Dallu
Head of Post Production	Pedro Pinto
Продюсер пост-производства	Rory Mills
VFX/Post Production	Craft London
VFX Lead	Thomas Castellani
Колорист	Alex Gregory
Покраска	No.8
Продюсер по цвету	Claire Cullen
Sound Mix and Design	Brother Film Co
Executive Sound Producer	Hugo Ellingham
Звукорежиссер	Patrick Lee
Звукорежиссер	Georgiana Clark