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Eric Weisberg
Eric Weisberg
Global Chief Creative Officer at Havas Health & You
New York, United States
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ЗаголовокReal Nurses Stories
Агентство
Кампания The True Nurse Stories
Рекламодатель Allegheny Health Network
Бренд Allegheny Health Network
Дата первой трансляции/Публикации 2020 / 12
Бизнес сектор Общественная безопасность, здоровье и гигиена
История If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs. Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner.

AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses and their heroism. Each character and story stems from the experiences of real people who provide healthcare throughout AHN’s 13 hospital facilities in Western Pennsylvania, serving as amalgams of the dozens of nurses who shared their stories.
Тип медиа Digital
Длина
SVP Brand Marketing
Social Strategist
EVP
SVP Brand Marketing
Ассистент исполнительного руководителя по учетной записи
Global Chief Creative Officer
EVP Creative Director
SVP Group Director
Копирайтер
Арт-директор
Арт-директор
Копирайтер
Менеджер проекта
Менеджер проекта
VP Executive Producer
Заместитель продюсера по общественным вопросам
Художественный продюсер
Продюсер

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Cover

Бренд: Allegheny Health Network
Агентствa: Doner
Медиа: Печать

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