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King Lear
| Заголовок | Brand New Beers, Centuries In The Making |
| Агентство | House 337 |
| Кампания | Brand New Beers, Centuries In The Making |
| Рекламодатель | Greene King Brewery |
| Бренд | Level Head / Flint Eye |
| Дата первой трансляции/Публикации | 2022 / 10 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| философия | House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head and Flint Eye. The beers celebrate Britain’s eccentric past but are designed for the modern day, as is the campaign. The 30” TV and VOD campaign titled “Brand New Beers, Centuries In The Making” takes Greene King’s 200 years of brewing heritage, the historical myths and legends of Bury St Edmunds and the freshly reimagined recipes of the beers and combines them all into a contemporary visual homage which spills out of the can itself. The film introduces us to ‘craft beer, but not as you know it, because these beers are made from history.’ Illustrations inspired by woodcut engravings common to the medieval era were mapped out using hundreds of lines of code, then laser-cut out of 355 aluminum cans. They were then animated using sophisticated stop frame animation to bring the stories to life. A light was placed inside the cans to project the cut-out illustrations showing both the techniques and ingredients that go into making the beers and the stories that inspired them, featuring flint-tipped arrows and St Edmund’s beheading. The film ends with the message: ‘We may have been doing this for over 200 years but the truth is, we’re only just getting started’. |
| Тип медиа | Телевидение |
| Длина | |
| Креативный директор | Steve Hawthorne |
| Senior Creative | Pete Ioulianou |
| Senior Creative | Ollie Agius |
| Стратегический директор | Laura Sammarco |
| Стратег | George Poynter |
| Управление аккаунтом | Rich Williams |
| Управление аккаунтом | Kelly Mahon |
| Управление аккаунтом | Harriet Pinnington |
| Agency Executive Producer | Bradley Woodus |
| Продюсер агентства | Henry Davies |
| Продакшн Студия | Blinkink |
| Директор | Balazs Simon |
| Исполнительный продюсер | Bart Yates |
| Послепроизводственный этап | GYAR |
| Колорист | Kai Van Beers |
| Покраска | Nineteen-Twenty |
| Музыка | Major Tom |
| Звукорежиссер | Dugal MacDiarmid |
| Звуковой дизайн компании | King Lear |
| Иллюстратор | Tobias Hall |
| Оператор-постановщик | Max Halstead |
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