| Заголовок | Ball |
| Агентство | Atalah & Viveros |
| Кампания | Mi Gesto |
| Рекламодатель | Amnesty International |
| Бренд | Amnesty International |
| Posted | Ноябрь 2013 |
| Бизнес сектор | Права человека |
| История | This campaign drives Chileans to sign a digital petition so that the presidential candidates in the current election commit to uphold human rights in Chile if put in office. The main idea is that by being able to make a simple digital gesture, one makes a human one. The integrated campaign includes print, radio, web, a music video and smartphone app. In addition to making one’s digital gesture via the app, the user can also “interact” with the presidential candidates in an innovative way. |
| Тип медиа | Печать |
| Больше информации | http://www.migesto.com |
| Креативный директор | José Atalah |
| Креативный директор | Eduardo Viveros |
| Креативная команда | Felipe Díaz |
| Креативная команда | Alexander Rengifo |
| Исполнительный продюсер | Crystal Campbell |
| Арт-директор | Vinicius Costa |
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