| Заголовок | Test Kitchen by Taco Bell |
| Агентство | Deutsch |
| Кампания | Test Kitchen by Taco Bell |
| Рекламодатель | Taco Bell |
| Бренд | Taco Bell |
| Дата первой трансляции/Публикации | 2017 / 4 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | We turned Taco Bell into one of the most exclusive restaurants in America by giving people access to their experimental test kitchen and offering reservations through OpenTable. WAIT RESERVATIONS FOR FAST FOOD? With over 240 million monthly active users, OpenTable is the leading reservation service in America. And they’ve NEVER worked with a fast food restaurant before. That was until Taco Bell offered exclusive access to their secret test kitchen, and gave their top chefs complete freedom to serve anything they wanted. With thanks to OpenTable, Taco Bell’s test kitchen became its own, new restaurant. RESERVATIONS SOLD OUT IN JUST 34 SECONDS Almost immediately after our reservation site went live, “Test Kitchen by Taco Bell” was completely booked. Fans even called Taco Bell headquarters and tried to beg their way in (it didn’t work). VIP ACCESS NEXT LEVEL INNOVATION Test Kitchen offers a bespoke 5-course menu crafted entirely of original, unreleased and experimental dishes. Guests also get aperitifs, cocktails, extremely limited chef's table seating, and a bunch of other stuff we're not allowed to talk about. But that hasn't stopped guests from leaking details on Reddit. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный креативный директор | Pete Favat |
| Дизайнер | Joo Woo |
| Продакшн Студия | Steelhead |
| Директор | Rob Cleary |
| Продюсер | Christoph Kauffman |
| Продюсер агентства | Vic Palumbo |
| Продюсер агентства | Steven Frailey |
| Продюсер агентства | Laura Furney-Howe |
| Продюсер агентства | Shacole Hamlett |
| Продюсер агентства | Paul Roy |
| Продюсер агентства | Taylor Donaldson |
| Продюсер агентства | Dan Sweeney |
| Креативная команда | Vince Feliciano |
| Креативная команда | Josh Cassidy |
| Исполнительный креативный директор | Brett Craig |
| Исполнительный креативный директор | Guto Araki |
| Продюсер | Lindsay Najdovski |
| User Experience Designer | Richard Stewart |
| User Experience Designer | Corey Newhouse |
| Interface Design | Cris Strittmatter |
| Interface Design | Delphine Lin |
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