| Заголовок | Grey things |
| Агентство | Buzzman |
| Кампания | Burger King x Les Papillons |
| Рекламодатель | Burger King X Les Papillons |
| Бренд | Burger King X Les Papillons |
| Дата первой трансляции/Публикации | 2023 / 11 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | After #Anti2010 and the Notifications activation, BURGER KING® is continuing to take a stand for the 3rd year in a row. To mark the national day against school bullying, BURGER KING® has partnered with the charity Les Papillons to launch a brand new awareness campaign designed by Buzzman. In France, 1 in 10 children are a victim of bullying. That’s a huge number; one that everyone should be aware of to grasp just how bad the situation is. To make sure the largest audience gets the message, BURGER KING® has decided to use its brand, its restaurants and its social networks to launch an awareness-raising campaign. And it all began on 8 November, the day before anti-bullying day, when a letter in the BURGER KING® logo strangely turned gray on all its social networks. Yesterday, a letter was appear in gray on some of its restaurant windows. Inside the restaurants, for every 10 tables, every 10 self-checkout machines, every 10 crowns, every ten bags, 1 turned gray. All of this has probably jumped out at you. We did it to show you that you may be missing something. 1 gray object in 10 is noticeable. 1 child in 10 who is a victim of bullying, much less so. In addition to this awareness-raising campaign, BURGER KING® is once again making a commitment to the charity Les Papillons, which fights against the bullying of children all year round, by donating all profits from the King Junior menus sold on 9 November 2023 (national day against bullying at school). An awareness campaign visible in BURGER KING® restaurants and on its social networks from 8 to 9 November. |
| Тип медиа | Веб-фильм |
| Длина | |
| Больше информации | https://www.associationlespapillons.org/ |
| Исполнительный креативный директор | Georges Mohammed-Chérif |
| Президент | Georges Mohammed-Chérif |
| Вице-президент (ВП) | Thomas Granger |
| Управляющий директор | Julien Levilain |
| Креативный директор | Patrice Lucet |
| Креативный директор | David Dérouët |
| Арт-директор | Thibault Picot |
| Арт-директор | Yvonnick le Bruchec |
| Копирайтер | Thibault Picot |
| Копирайтер | Yvonnick le Bruchec |
| Associate Director | Loïc Coelho |
| Директор рабочей группы клиента | Fany Maupou |
| Специалист по работе с заказчиками | Agathe Coquillon |
| Head of Social Media | Media Pierre Guengant |
| Консультант по соц. сетям | Félix Brunot |
| Консультант по соц. сетям | Elisabeth Royo |
| Директор по коммуникациям | Renaudineau Paul |
| Руководитель производства | Vanessa Barbel |
| Производственная бригада | Saveria Besset |
| Директор | Raphael Vandenbussche |
| Executive Production Director | Constance Pentier |
| Продакшн Студия | PAUME |
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