| Заголовок | adidas GMR 1 |
| Агентство | adam&eveDDB |
| Кампания | adidas GMR |
| Рекламодатель | adidas |
| Бренд | Adidas Football |
| Дата первой трансляции/Публикации | 2020 / 3 |
| Бизнес сектор | Спортивная одежда |
| История | The launch film featuring Paulo Dybala sees two people battling it out for the best team rating on FIFA Mobile by competing in a series of gritty real-world challenges to prove their skill. The film is being followed by a product demo film and a series of ‘skills videos’ explaining how the product works and what it tracks. As well as creating the launch strategy and content for GMR. |
| Проблема | . adidas GMR (pronounced Gamer) is a smart insole that tracks your real world football skills and uses that data to improve your team in EA Sports FIFA Mobile – the better you get on the football field, the better your players become in FIFA Mobile. Utilising Google Jacquard technology, the insole tracks footballers’ speed, distance, shot power and passes. The data collected by the insole is then synced directly to the user’s FIFA Mobile team. Collaborating with adam&eveDDB, adidas secretly hid the GMR insole inside football boots in the days running up to the tech’s official release on 10 March. A online film, promoted by some of football’s biggest names, documents the high tech insoles being ‘smuggled’ into boots, before being hidden in stores around the world for gamers and footballers to find and sent to unknowing influencers. |
| Тип медиа | Печать |
| Длина | |
| Joint CEO | Mat Goff |
| Marketing Vice President | Florian Alt |
| Главный креативный директор | Richard Brim |
| Креативный директор | Simon Vicars |
| Креативный директор | Andre Sallowicz |
| Креативная команда | Simone Wärme |
| Креативная команда | Jeppe Vidstrup |
| Chief Production Officer | Anthony Falco |
| Продюсер агентства | Mondi Howard |
| Продюсер агентства | Kendal Drake |
| Директор по стратегии | Martin Beverley |
| Planning Director | David Mortimer |
| Планировщик счета | Shuhan Lee |
| Коммерческий директор | James Derrick |
| Директор рабочей группы клиента | Josh Smith |
| Директор рабочей группы клиента | Kathryn Gooding |
| Менеджер проекта | Ian Hughes |
| Packaging Design | King Henry Studio |
| Head of Design | King Henry |
| Head of Design | Paul Knowles |
| Head of Design | Alex Fairman |
| Фотограф | Andy Glass |
| Ретушер | King Henry |
Больше работы
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- БРЕНД:
- Virgin Media
- АГЕНТСТВО:
- adam&eveDDB
Captain Tom 100
- БРЕНД:
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- АГЕНТСТВО:
- adam&eveDDB
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- EA Sports FIFA 21
- АГЕНТСТВО:
- adam&eveDDB
Half-things
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- Foster's
- АГЕНТСТВО:
- adam&eveDDB
adidas GMR 2
- БРЕНД:
- Adidas Football
- АГЕНТСТВО:
- adam&eveDDB
adidas GMR 3
- БРЕНД:
- Adidas Football
- АГЕНТСТВО:
- adam&eveDDB
adidas GMR 2
- БРЕНД:
- Adidas Football
- АГЕНТСТВО:
- adam&eveDDB
adidas GMR 1
- БРЕНД:
- Adidas Football
- АГЕНТСТВО:
- adam&eveDDB
I can do anyth-ing
- БРЕНД:
- Virgin Media
- АГЕНТСТВО:
- adam&eveDDB