The Field Museum - "Electricity"

DDB Chicago

DDB Chicago Chicago, United States

6443

Бренд: The Field Museum
Страна: United States

Рекламодатель: The Field Museum

Заголовок	Electricity
Агентство	DDB Chicago
Кампания	Wonders of the 1893 World's Fair
Рекламодатель	The Field Museum
Бренд	The Field Museum
Posted	Декабрь 2013
Бизнес сектор	Музеи и памятники
Слоган	See what she saw, the wonders of the 1893 World's Fair.
История	The campaign promotes the Field Museum’s current exhibit marking the 120th anniversary of the 1893 Chicago World's Fair and featuring artifacts from the landmark event. Electricity shows a woman gazing at a mammoth dynamo as an electrical arc causes her hair to stand on end “See what she saw!” exhorts the voiceover, “The wonders of the 1893 World’s Fair.”
Результат	Filmworkers VFX Director Rob Churchill directed the spots. The boy and the woman seen in the foregrounds of the two ads were costumed actors. The background environments were constructed from historical still photographs and CGI elements. Churchill used a series of archival photos to create the Exposition grounds and a computer editing system to arrange them in 3D space. Virtual camera movement created the illusion that the boy is rising in the air with the Ferris wheel.
Тип медиа	Телевидение
Длина	18 seconds
Креативный директор	Karin Rose
Креативный директор	MaryBeth Adduci
Креативный директор	Warren Frost
Креативный директор	Nathan Monteith
Креативный директор	Cori Donohoe
Продюсер агентства	Jenny Hoffman
Коммерческий директор	Polly Poulos
Директор рабочей группы клиента	Brandon Scharold
Специалист по работе с заказчиками	John Schroeder
Продакшн Студия	Filmworkers Club
Послепроизводственный этап	Filmworkers Club
Директор	Rob Churchill
Спецэффекты / видеоэффекты	Rob Churchill
Исполнительный продюсер	Lisa Long