| Заголовок | Cloud Sketch |
| Агентство | 4AM Saatchi & Saatchi |
| Кампания | Cloud Sketch |
| Рекламодатель | Kasperle |
| Бренд | Pictionary |
| Дата первой трансляции/Публикации | 2015 / 3 |
| История | Insight:All of us have played to imagine figures with the clouds. Idea:We wanted people to remember how easy it is to have some fun doing this, so we created Cloud Sketch, a game for kids and adults to draw inside of a 12 by 12 meters giant version of a Pictionary Frame Game, using nothing but their imagination and the clouds in the sky. Creative Execution:The giant Pictionary was placed in one of the most crowded parks in the city and it was raised to the sky with the help of a crane in a space where clouds were well appreciated.The Pictionary had a digital display for people to interact with it by using the hashtag #ISee (#YoVeo) which allowed them to show in it what they imagined inside the frame.Photos and blogs about the game were shared online and through the most popular social networks. |
| философия | Idea: We wanted people to remember how easy it is to have some fun doing this, so we created Cloud Sketch, a game for kids and adults to draw inside of a 12 by 12 meters giant version of a Pictionary Frame Game, using nothing but their imagination and the clouds in the sky. |
| Проблема | Insight:All of us have played to imagine figures with the clouds. |
| Результат | Creative Execution: The giant Pictionary was placed in one of the most crowded parks in the city and it was raised to the sky with the help of a crane in a space where clouds were well appreciated.The Pictionary had a digital display for people to interact with it by using the hashtag #ISee (#YoVeo) which allowed them to show in it what they imagined inside the frame.Photos and blogs about the game were shared online and through the most popular social networks. |
| Тип медиа | Азартные игры |
| Длина | |
| Направление творчества/искусства | Carlos Escobedo |