| Заголовок | Rainbow blood |
| Brief | Giving blood saves lives.Therefore, it is important that as many people as possible do so.However, in Peru if you're gay, your blood is not accepted.State medical centers use a form that discards the LGBT community, naming them an at-risk group along with prostitutes, ex-convicts and drug addicts who are highly likely to have an STD.To change this, the RAINBOWBLOOD movement was born under the care of the organizations PRESENTE and ATH.To generate conversation, different people from the community who had been rejected as donors underwent STD tests.Influential figures, politicians and journalists were sent the results in empty blood bags to demonstrate that these people are considered healthy donors under the WHO criteria.The bag contained a very simple message: "My blood could have been in this bag and save life but it was rejected." |
| Агентство | McCann Lima |
| Кампания | Rainbow blood |
| Рекламодатель | AIDS Healthcare Foundation (AHF) |
| Бренд | PRESENTE |
| Posted | Февраль 2019 |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| История | AIDS Healthcare Foundation (AHF): is a global nonprofit organization providing cutting-edge medicine and advocacy to over 1,000,000 people in 41 countries.PRESENTE: Is a NGO that has the objective of increase the information about LGBTIQ people in Peruvian society and encourage full recognition of our rights. |
| Тип медиа | Телевидение и кино |
| Креативный директор | Christian Caldwell |
| Креативный директор | Mauricio Fernández-Maldonado |
| Копирайтер | Christian Caldwell |
| Арт-директор | Fernando Valladares |
| Продакшн Студия | Saturno |
| Продюсер агентства | Alonso Palomino |
| Продюсер агентства | Andre de la Torre |
| PR-агентство | La Esquina |
| Стратегия / Планирование | Rodrigo Revoredo |
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