Заголовок | Seal |
Агентство | Grassriots |
Кампания | End the Seal Hunt |
Рекламодатель | Humane Society International |
Бренд | Humane Society International |
Дата первой трансляции/Публикации | 2016 / 4 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
Слоган | You have one shot at being humane. And the boat is rocking |
История | Humane Society has lead the fight against the commercial seal fur industry for over 40 years and have been critical in the banning of seal products around the world. HSI needs to raise money to continue toward its goal of eliminating any remaining demand for seal fur so this year, Grassriots helped them take a different approach to the traditionally bloody commercial seal hunt protest advertising with a campaign that focuses on the fact that the commercial seal hunt will never be humane. |
Тип медиа | Печать |
Креативный директор | Paul Bonsell |
Арт-директор | Paul Bonsell |
Арт-директор | Deborah Caprara |
Копирайтер | Paul Bonsell |
Копирайтер | Logan Broger |
Фотограф | Mark Ridout |
Менеджер проекта | Meghan Liu |
Client | Humane Society International |
3D художник | Mark Ridout |
2D Художник | Mark Ridout |