Заголовок | Superheroes don't exist |
Агентство | Air, Partner of McCann |
Кампания | Superheroes don't exist |
Рекламодатель | Amnesty International |
Бренд | Amnesty International |
Posted | Январь 2014 |
Бизнес сектор | Права человека |
Слоган | Superheroes don't exist. Only you have the power to protect human rights. Buy a candle. |
История | In this online film, Amnesty International takes us behind the scenes of the superhero movies, only to come to the obvious conclusion that they do not exist. The message: we shouldn’t just sit back and wait for superheroes to save the world. But don’t worry– although we may not have super powers, we still have power: the power to protect human rights. It’s our responsibility. The film ends with the following lines: Superheroes don’t exist. Only you have the power to protect human rights. Support Amnesty. Become a volunteer or buy a candle. |
Тип медиа | Анализ ситуации |
Длина | |
Креативный директор | Marie-Laure Cliquennois |
Креативный директор | Grégory Ginterdaele |
Копирайтер | Julien Scouze Riviezzo |
Арт-директор | Sébastien Stronghead Verliefde |
Agency Account | Julie De Smedt |
Креативный продюсер | Bérengère Lurquin |
Креативный продюсер | Marie Libouton |
Графический дизайнер | Aldjia Bessalah |
Фотограф | Grégor Collienne |
Assistant | Julien Hayard |
Фотограф | Nadia Jellab |
Ретушер | François Olivier Dedeyn |
Редактор | Laurent Dwek |
Radio Production Company | Think’n Talk |