Заголовок | Both of You - Marla |
Агентство | Amsterdam Worldwide Group |
Кампания | Both of You |
Рекламодатель | Sony / Intel |
Бренд | Intel® |
Дата первой трансляции/Публикации | 2013 / 12 |
Бизнес сектор | Компьютеры, личные цифровые устройства и калькуляторы |
История | Meet Marla. She likes to express her creativity and build her business empire. Like most of us, Marla has two sides. Luckily, her Sony VAIO® Duo 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be incredible at both work and play. |
философия | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
Результат | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
Тип медиа | Веб-фильм |
Длина | |
Больше информации | http://www.youtube.com/watch?v=ZGzsaZ0gKgA |
Послепроизводственный этап | Darlings Post |
Музыкальная компания / Композитор | Audentity Music & Sound |
Исполнительный креативный директор | Richard Gorodecky |
Арт-директор | Richard Gorodecky |
Копирайтер | Richard Gorodecky |
Арт-директор | Laurie Lacourt |
Копирайтер | Chermine Assadian |
Арт-директор | Fabian Hupfauf |
Арт-директор | Daniel Peirón |
Копирайтер | Karen Cardy |
Продюсер | Neil Henry |
Продюсер | Jan-Peter Wiersma |
Директор рабочей группы клиента | Megan Wooding |
Специалист по работе с заказчиками | KaMing Kho |
Директор по стратегическому планированию | Uli Kurtenbach |
Продакшн Студия | Frontier Films |
Директор | Matthew Bissonnette |
Оператор-постановщик | Kris Belchevski |
Арт-директор | Patricia Christie |
Исполнительный продюсер | Simon Dragland |
Исполнительный продюсер | Rita Popielak |
Producer Supervisor | Eric Kaskens |
Head of Editing | Doug Hancock |
Head of VFX | Robert Okker |
Colourist | Ritual Digital |
Post Producer | Violeta Nikolova |
Supervisor VFX | Chaja Koe |
VFX artist | Randy Roeman |
VFX artist | Roland van Mossel |
Композитор | Niels den Otter |
Композитор | Guido Maat |
Композитор | Rogier de Nijs |