Intel® - "Both of You - Lisa"

Amsterdam Worldwide Group

Amsterdam Worldwide Group Amsterdam, Netherlands

19538

Бренд: Intel®
Страна: United States

Рекламодатель: Sony / Intel

Заголовок	Both of You - Lisa
Агентство	Amsterdam Worldwide Group
Кампания	Both of You
Рекламодатель	Sony / Intel
Бренд	Intel®
Дата первой трансляции/Публикации	2013 / 12
Продукт	Intel® i5
Бизнес сектор	Компьютеры, личные цифровые устройства и калькуляторы
История	Meet Lisa. She wants to write complex storylines and create beautiful illustrations too. Like most of us, Lisa has two sides. Luckily, her Sony VAIO® Tap 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be at her best. Whatever she puts her mind to.
философия	In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities.
Результат	53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment.
Тип медиа	Веб-фильм
Длина	44 seconds
Больше информации	http://www.youtube.com/watch?v=bkhmbabNPus
Послепроизводственный этап	Darlings Post
Музыкальная компания / Композитор	Audentity Music & Sound
Исполнительный креативный директор	Richard Gorodecky
Арт-директор	Richard Gorodecky
Копирайтер	Richard Gorodecky
Арт-директор	Laurie Lacourt
Копирайтер	Chermine Assadian
Арт-директор	Fabian Hupfauf
Арт-директор	Daniel Peirón
Копирайтер	Karen Cardy
Продюсер	Neil Henry
Продюсер	Jan-Peter Wiersma
Директор рабочей группы клиента	Megan Wooding
Специалист по работе с заказчиками	KaMing Kho
Директор по стратегическому планированию	Uli Kurtenbach
Продакшн Студия	Frontier Films
Директор	Matthew Bissonnette
Оператор-постановщик	Kris Belchevski
Арт-директор	Patricia Christie
Исполнительный продюсер	Simon Dragland
Исполнительный продюсер	Rita Popielak
Producer Supervisor	Eric Kaskens
Head of Editing	Doug Hancock
Head of VFX	Robert Okker
Colourist	Ritual Digital
Post Producer	Violeta Nikolova
Supervisor VFX	Chaja Koe
VFX artist	Randy Roeman
VFX artist	Roland van Mossel
Композитор	Niels den Otter
Композитор	Guido Maat
Композитор	Rogier de Nijs