| Заголовок | Vinyl |
| Агентство | BBH |
| Кампания | Vinyl |
| Рекламодатель | Tesco |
| Бренд | Tesco |
| Дата первой трансляции/Публикации | 2016 / 5 |
| Бизнес сектор | Универсальные магазины, супермаркеты |
| История | Vinyl sales in 2015 were the highest they have been in the last 20 years. Quick to respond to the trend, Tesco trialled the sale of vinyl in select stores over Christmas and after a hugely positive response are now stocking vinyl in 40 of their stores. To promote this, BBH has launched a new print campaign which uses famous album iconography and Tesco products to announce the return of vinyl to Tesco stores. The campaign was aimed at the music-crazed twentysomething, and also their parents who find nostalgia in the nod to vinyl. The launch of vinyl allowed Tesco to take on a new format in their comms - flyposting - meaning Tesco's vinyl offering could live in an area that the public are more used to seeing posters for new albums and upcoming gigs. |
| Тип медиа | Печать |
| Менеджер по рекламе | Alex Brittain |
| Менеджер по рекламе | Matthew Kay |
| Менеджер по рекламе | Ellie Woolmore |
| Креативная команда | Chris Clarke |
| Креативная команда | Matt Moreland |
| Креативный директор | Chris Clarke |
| Креативный директор | Matt Moreland |
| Стратег | Jill Cummins |
| Стратегический директор | Lilli English |
| Стратегический бизнес руководитель | Holly Ripper |
| Специалист по работе с заказчиками | David White |
| Продюсер Продакшн Студии | Tim Wilks |
| Продюсер Продакшн Студии | Aileen Grebovic |
| Фотограф | Colin Campbell |
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