Заголовок | Life Uncensored |
Агентство | adam&eveDDB |
Кампания | Life Uncensored |
Рекламодатель | Lionsgate Entertainment Corporation |
Бренд | Starz / Lionsgate+ |
Дата первой трансляции/Публикации | 2023 / 9 |
Бизнес сектор | СМИ, издательство и производство |
философия | LIONSGATE+’s LIFE UNCENSORED campaign is brought to life in the one-night-event “A Night of Uncensored Entertainment”, solidifying the streaming platform’s position as the home of unapologetic adult escapism. As part of the latest work in the LIFE UNCENSORED campaign for LIONSGATE+, the event was created by adam&eveDDB and produced by Creative Giants. The guestlist was made up of London’s top tastemakers including influencers (Ephraim Lisk, Megan Bolton, Yvonne Victoria, Sophie Foster and more), press and partners, who were invited to experience the best and boldest of what the LIONSGATE+ platform has to offer. Hosts Envy the Drag Queen and PXSSY PALACE entertained a lively crowd inside the Film Shed adorned with dozens of TV screens displaying trailers of bold and provocative content from LIONSGATE+. On arrival guests were given a personalized passport to document their visit to four themed experience rooms dedicated to key shows – Outlander, The Great, P-Valley and Power Book IV: Force. The uncensored evening offered attendees the opportunity to visit rooms built like an 18th Century throne room, a strip club, a Scottish hilltop and a rage room set on the streets of Chicago. Within these rooms Scottish love odes were picked from trees and instagrammable regal scenes were set up for the kings and queens: the guests. Show inspired cocktails and canapes were dished up, serving an uncensored menu from ‘Exxxtra Crispy Wings’ to ‘Get Out My Grill burgers’. The event forms part of LIONSGATE+’s latest provocative campaign ‘Life Uncensored’ that positioned the premium streaming service as the ultimate destination for unapologetic adult escapism. The work from adam&eveDDB spanned TV, immersive OOH, radio, digital and social media, showcasing that LIONSGATE+ is the only place where audiences can live censor-free. |
Тип медиа | Телевидение |
Длина | |
Послепроизводственный этап | Absolute Post |
Music / Sound Design | 750mph |
Музыкальная компания / Композитор | Audio Network |
Менеджер по рекламе | Darren Nielson |
Менеджер по рекламе | Linnea Hemenez |
Менеджер по рекламе | Melissa “Missy” Stankowski |
Менеджер по рекламе | Barbara Jeffrey |
Менеджер по рекламе | David Hutchin |
Client Executive Creative Director | Rama Crouch-Wong |
Продюсер | Curtis Forristal |
Менеджер по рекламе | Candice Heath |
Менеджер по рекламе | Lana Huh |
Client Creative Director | Kirk Fennel |
Brand Strategy Manager | Anya Hurd |
Менеджер по рекламе | Christian Leoni |
Менеджер по рекламе | Kate Bianco |
Главный креативный директор | Richard Brim |
Продюсер агентства | Sally Patterson |
Продюсер агентства | Petrina Kilby |
Продюсер агентства | Rebecca Treloar |
Продюсер агентства | Nereida Valles |
Продюсер агентства | Kayla Rudess |
Директор по стратегии | Martin Beverley |
Начальник планирования | Will Grundy |
Начальник планирования | Lisa Stoney |
Planner | Lisa Stoney |
Chair | Tammy Einav |
Главный исполнительный директор (CEO) | Helen Andrews |
Главный сотрудник клиента | Miranda Hipwell |
Управляющий директор | James Rowe |
Коммерческий директор | Jo Lorimer |
Директор рабочей группы клиента | Lily Henry |
Директор рабочей группы клиента | Erin Brogan |
Account Management Team | Emma Falkenberry |
Креативный директор | Mark Shanley |
Копирайтер | Jane Barker |
Арт-директор | Gaby Grant |
Creative | Osob Yusuf |
Анимация | Niko Brown |
Дизайнер | Kelsey Plantas |
Продакшн Студия | OB42 |
Исполнительный продюсер | Sam Holmes |
Продюсер | Jack Bradley |
Директор | Diego Nunez Irigoyen |
Оператор-постановщик | Giuseppe Favale |
Медиа-агентство | Local Planet |
Редакционная компания | Shift Post |
Редактор | Saam Hodivala |
Редакционная компания | C&A |
Редактор | James Ireland |
Редактор | Adrian Scanlon |
Редакционный продюсер | Stephen Mead |
Продюсер пост-производства | Lisa Vaughan |
Продюсер пост-производства | Dannica Green |
VFX Lead | Ben Robards |
Колорист | Jules Wileman |
Музыка | Theodore music |
Руководство музыкальных рядов | Tom Stanford |