WHFS - "Sister Circle"

Droga5

Droga5 London, United Kingdom

Премии

1890

Это объявление является частью "ACT Responsible Collection"

Бренд: WHFS
Страна: United Kingdom

Рекламодатель: Women’s Health & Family Services

Заголовок	Sister Circle
Агентство	Droga5
Кампания	Sister Circle
Рекламодатель	Women’s Health & Family Services
Бренд	WHFS
Дата первой трансляции/Публикации	2023 / 3
Бизнес сектор	Благотворительные организации, фонды, волонтеры
философия	Droga5 London, part of Accenture Song, has rebranded Women’s Health & Family Services (WHFS) with a new name, Sister Circle, a new visual identity, and launch communications, going live on International Women’s Day (March 8). The female-run charity puts women’s health first. They support women in challenging circumstances, such as those facing poverty and language barriers, to empower themselves and lead healthy lives through service provision, advocacy and peer support. Launched in Tower Hamlets in 1981, it offers a range of services, including support for new mothers, survivors of female genital cutting (FGC) and those who are escaping domestic abuse or trafficking. The charity is now working hard to continue to grow and help more women across an increasing area of London at a time when proper support for women’s health – and health support for women of colour, especially – has never been more sorely needed. Droga5 has worked on the full brand relaunch for the past year to raise the charity’s profile, boost awareness of its important work, and drive donations – crucial income on which the charity’s essential work depends. The agency’s work comprises a new name, brand identity, website – which has been rebuilt by Wellcom – and relaunch campaign. Central to the rebranding campaign is the new name, which reflects the charity’s work to support, educate and empower women. The new visual identity – comprised of geometric shapes derived from circles – represents the diverse women who make up the Sister Circle community. It celebrates strength in numbers and the power of coming together to create a support network. Its warm and soothing colour palette represents a safe, supportive and inclusive space. Its typography and tone of voice are designed to be trustworthy, simple and easily understood. To call attention to the charity’s relaunch and encourage donations, Droga5 has also created an outdoor and social campaign. The campaign will run across International Women's Day week, 7th March - 10th March. The copy-led campaign establishes the importance of the charity and the issues they are working to solve. All media space was kindly donated by Ocean Outdoor, Jack, MiQ and Hawk, with support from EssenceMediacom and Bountiful Cow.
Тип медиа	Индивидуальность корпорации/бренда
Длина	13 seconds
Больше информации	http://sistercircle.org.uk/
Head of Design	Stephanie McArdle
Директор по дизайну	Marios Diamantis
Senior Designer	Hannah Stewart
Дизайнер	Lina Jacinaite
Motion Designer	Rob Wicksteed
Motion Designer	Mike O’Brien
Head of Studio	Tim Larke
Главный креативный директор	Shelley Smoler
Креативный директор	Charlene Chandrasekaran
Creative	Lucy Aa
Creative	Jordan Waters
Communication Strategy Director	Clemency Beale-Collins
Стратег	Eloise Sykes
Стратег	Sara Barqawi
Senior Account Director	Laura Kidd
Директор рабочей группы клиента	Ben Allan
Senior Account Manager	Libby Matthews
Менеджер по рекламе	Karen Wint
Менеджер по рекламе	Becca Pratt
Продакшн Студия	Wellcom
Production Director	Mel Di Prinzio
Менеджер проекта	Debbie Lee
Директор рабочей группы клиента	Dean Baker
Project Lead	Claire Hodges
Разработчик	Daniel Mukasa
Разработчик	Caroline Butterworth
Разработчик	Manuel Yemoh
QA Lead	James Rose
Associate Account Director, Media	Amelia Bath
Media Account Manager	Beth Moss
Медиа-агентство	EssenceMediacom
Медиа-агентство	Bountiful Cow
Медиа-агентство	Ocean Outdoor
Медиа-агентство	MiQ
Медиа-агентство	Hawk