| Заголовок | HSBC Hong Kong Rugby Sevens - Bring your game |
| Агентство | Saatchi & Saatchi |
| Кампания | HSBC Hong Kong Rugby Sevens - Bring your game |
| Рекламодатель | HSBC |
| Бренд | HSBC |
| Дата первой трансляции/Публикации | 2013 / 3 |
| Продукт | HSBC Hong Kong Rugby Sevens |
| Бизнес сектор | Спортивные команды, спортивные мероприятия |
| История | Saatchi & Saatchi's launch campaign for HSBC celebrates its sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens, the jewel in the crown of the HSBC Sevens World Series. The fully integrated campaign centres on Sevens as an ‘unleashed’ form of rugby. A faster, more expressive format on the pitch, and equally expressive off the pitch, where the carnival atmosphere sees the majority of fans wear elaborate fancy dress. #BRINGYOURGAME is an invitation to players and fans to join in. The film pits elite teams from the Series – including the likes of Dan Norton from England, DJ Forbes from New Zealand and Carlin Isles from the USA – against tribes of fans dressed in outlandish costumes. An epic hip-hop style ‘battle’ ensues, with each set of protagonists showing off their respective skills. |
| Тип медиа | Телевидение |
| Длина | |
| Редакционная компания | Final Cut |
| Редактор | Suzy Davis |
| Продакшн Студия | SomeSuch and Co. |
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