Заголовок | Fashion Cat |
Агентство | adam&eveDDB |
Кампания | Cats Lose Their Cool |
Рекламодатель | Mars Petcare |
Бренд | Temptations |
Дата первой трансляции/Публикации | 2023 / 2 |
Бизнес сектор | Корм для животных, продукты по уходу и услуги для домашних животных |
философия | The TEMPTATIONS brand, the makers of America’s #1 cat treats*, are expanding their offerings to the mealtime category for the first time with their new TEMPTATIONS Adult Dry Cat Food. The new offering is available exclusively at Walmart, before expanding to additional retailers in the fall. The brand is also releasing a new treat product called TEMPTATIONS TENDER FILLS™ treats and introducing a new brand platform: CATS LOSE THEIR COOL™. The new CATS LOSE THEIR COOL platform – led by creative agency adam&eve DDB London – is a playful take on cats’ reactions to the irresistibility of TEMPTATIONS products. Informed by Google Trends and social analytics, the team found that cat owners often poke fun at their cats’ independence and coolness. With that in mind the new CATS LOSE THEIR COOL ads feature felines as typical “cool” archetypes – like a teenager, a fashionista, an artist and food critic – and show how the irresistibility of TEMPTATIONS treats and food can make cats come running, breaking down the barrier of even the coolest of cats. |
Тип медиа | Интегрированные медиа / 360 Активация |
Длина | |
Редакционная компания | Marshall Street Editors |
Звук | Factory Studios |
Менеджер по рекламе | Jean-Paul Jansen |
Менеджер по рекламе | Edwin Padilla |
Менеджер по рекламе | Ellora Esbrook |
Менеджер по рекламе | Gilda Bailey |
Менеджер по рекламе | Hannah Olsen |
Менеджер по рекламе | Crosby Wright |
Менеджер по рекламе | Annie Pulizzi |
Главный креативный директор | Richard Brim |
Креативная команда | Ben Robinson |
Креативная команда | Mike Whiteside |
Креативный директор | Colin Booth |
Креативный директор | Ben Stilitz |
Продюсер агентства | Jess Middleton |
Executive Strategy Director | Nick Hirst |
Planning Director | Jack Spicer |
Senior Planner | Liora Ingram |
Junior Planner | Lucy Wilson |
Senior Project Manager | Becky Faloju |
Group Managing Director | Miranda Hipwell |
Коммерческий директор | Skye Stoppani |
Директор рабочей группы клиента | Harriet Carter |
Директор рабочей группы клиента | Sarah Cornish |
Директор рабочей группы клиента | Kathryn Armstrong |
Специалист по работе с заказчиками | Alexandra Burchett |
Executive Content Director | Jess Taylor |
Social Director | Phoebe Wright |
Social Creative | Judith Tulkens |
Executive Content Producer | Stephen Mead |
Продюсер пост-производства | Olivia Hards |
Head of Motion Graphics | Ed Christie |
Motion Director | Hash Khan |
Продюсер печати | Olly Ravaux |
Senior Business Affairs Manager | Gemma Davies |
Продакшн Студия | Smuggler Films |
Директор | Randy Krallman |
Продюсер | Gustav Geldenhuys |
Управляющий производством | Adam Evans |
Послепроизводственный этап | Black Kite Studios |
VFX Shoot Supervisor | Chris Mortimer |
Колорист | George Kyriacou |
VFX Supervisor | Bruno Fukumothi |
Compositing | Srinivasan Chandrasekaran |
Продюсер | Paul Branch |
Редактор | Matt Pochettino |
Заместитель редактора | Nicole Angliss |
Заместитель редактора | Rebecca Spaven |
Редакционный продюсер | S.J. O’Mara |
Sound Design and Mix | Jon Clarke |
Sound Design and Mix | Dan Beckwith |
Assistant Sound Designer | Harry Boyce |
Звукорежиссер | Beth Massey |
PR-агентство | Weber Shandwick - London |
PR VP, Client Experience | Caitlin Immel |
PR Account Director | Samantha Barron |
PR-менеджер | Madison Miller |
PR Senior Associate | Ellie Halter |
PR Senior Associate, Media Relations | Jaime Castile |
Медиа-агентство | EssenceMediacom |
Media Director, Planning | Melanie Sayed |
Медиа-планировщик | Ella Farruggia |
Media Planning Supervisor | Faith Torppey |