PositiveMinders - "The SchizAwards 2"

THE GOOD COMPANY

THE GOOD COMPANY Paris, France

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Это объявление является частью "ACT Responsible Collection"

Бренд: PositiveMinders
Страна: France

Рекламодатель: PositiveMinders

Заголовок	The SchizAwards 2
Агентство	THE GOOD COMPANY
Кампания	The SchizAwards
Рекламодатель	PositiveMinders
Бренд	PositiveMinders
Дата первой трансляции/Публикации	2024 / 3
Бизнес сектор	Общественная безопасность, здоровье и гигиена
История	In an effort to combat the misrepresentation of schizophrenia in film and media, The Good Company, in collaboration with the NGO PositiveMinders, launched an innovative awareness campaign called the SchizAwards. The campaign, unveiled on March 15 and accessible on social media and www.schizawards.com, featured a discussion analyzing portrayals of schizophrenia in film, aiming to educate the public about the realities of the disorder. Notably, Vincent Maraval, a distinguished producer known for acclaimed works such as The Artist and Blue Is the Warmest Color, championed the SchizAwards, emphasizing the importance of promoting understanding and awareness of schizophrenia. Hosted by comedian Morgane Cadignan, the SchizAwards ceremony recognized films for their portrayal of schizophrenia, with awards presented by a jury of experts including individuals living with schizophrenia, relatives, psychiatrists, directors, and actors. The jury aimed to distinguish between accurate and inaccurate representations of the disorder in cinema.
Тип медиа	Веб-фильм
Длина	30 seconds
Креативный директор	Nicolas Gadesaude
Креативный директор	Hadi Hassan-Helou
Арт-директор	Eva Huguet
Копирайтер	Joelle Elhajj
Заместитель арт-директора	Lucie Dine
Руководитель группы	Léna Maignan
Веб-разработчик	Jacques Decazes
Продюсер агентства	Barbara vaira
PR-менеджер	Nicolas BRODIEZ
Директор	Florent Sabatier
Продюсер	Alexandre Meernout