Women’s Day - "Photographer"

F.biz

F.biz Sao Paulo, Brazil

8164

Бренд: Women’s Day
Страна: Brazil

Рекламодатель: Maria da Penha Institute

Заголовок	Photographer
Агентство	F.biz
Кампания	W.O.man
Рекламодатель	Maria da Penha Institute
Бренд	Women’s Day
Дата первой трансляции/Публикации	2018 / 4
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
философия	he accusations of sexual harassment against women have increased all over the world. Movements and new outlets encouraged victims to break the silence, becoming news in the world media. Convicted and removed from their positions, household names have been taken ‘out of the game’ in a bitter defeat by ‘W.O.’. The initials, which mean winning because of the impossibility of a competition, reaches a new meaning in the campaign created by F.biz for the Maria da Penha Institute. Based on the concept ‘Every woman that speaks out is a victory’, the action is being released this Thursday (March, 8), International Women’s Day, on the internet and the main published media. The goal is to show that harassers lose by ‘W.O.’ when women speak out. The campaign both incentives women to speak out and invites them to demand from the public power a structure that is truly capable of protecting them and of punishing the aggressors. More police stations and specialized police officers are a few of the suggested changes. It is estimated that only 5% of the Brazilian cities have Specialized Police Stations for Women (DEAMS, in Portuguese). Many of the women’s police stations we have lack the necessary resources, and most of them are located in São Paulo, a state that has opened its first unit 33 years ago. Facing such reality, the women’s rights movements play a key role. IMP, for instance, fights domestic and family violence against women all over Brazil since 2009 through the Law 11.340/2006 – ‘Maria da Penha Law’. The disclosure of cases of aggression enables changes in behavior that have to reach society as a whole, from movie stars to regular people who fear facing a price too high for accusing their aggressors.
Тип медиа	Печать
RTVC	Fernanda Moura
Creative Executive Director	Fabio Astolpho
CSO	Renata D'Avila
Creative & Content	André Batista
Adio Production	Antfood
CBO	Juliana Nascimento
Media	Luciana Prado
RTVC	Iara Demartini
Creative & Content	Armando Araujo
Motion	Wesley Martins
Retouche	Marcio Lima
CCO	Guilherme Jahara
Content Director	Renata Longhi
Creative & Content	Carol Rocha
Creative & Content	Pedro Maneschy
Creative & Content	Pierre Francisco
Creative & Content	Sérgio Klemtz
Photo	Brendan McDermid
Photo	Stephen Lovekin
Photo	Steve Eichner
Закупщик художественного оформления	Izabel Abreu
Графическое производство	Jorge Gaglione
Final art	Elton Santos
Final art	Ricardo Martinelli
Reviewer	Eliane Arakaki
Reviewer	Renata Garcia
Reviewer	Ana Zolin
Planning	Caroline Ferraz
Media	Patrícia Azevedo
Media	Tiago Gomes
Marketing	Mônica Gelbecke
PR	Mônica Gelbecke
Marketing	Janaina Langsdorff
PR	Janaina Langsdorff
Approve by	Maria da Penha
Approve by	Conceição de Maria
Approve by	Claudia Fernanda